Fashion

Lifestyle

DIGITAL BRAND MANAGER

Experienced in marketing, social media, events, and management to tell your brand story and convert marketing efforts to hard sales

• Manage multiple social media platforms to grow brand awareness including Instagram, Twitter, YouTube, Facebook, blogs, etc. with professional and relative voice
• Implement production schedules, deadlines, and maintain calendar of events for consistent and timely content to optimize reach based on follower analytics
• Conceptualize, capture, and edit photo and video with technical knowledge of camera operation and multiple editing software including Photoshop, Illustrator, Final Cut Pro, etc.
• Create and manage assets/graphics such as logos, thumbnails, bumpers, overlays, etc. and develop style guides for cohesion
• Build relationships with variety of brands, companies, influencers, bloggers, etc to generate promotional opportunities
• Develop creative scripts and copy to engage and inform audience in the brand’s authentic voice
• Curate dedicated online community by actively engaging and communicating with users resulting in brand loyalty
• Produce decks summarizing performance metrics and specifying deliverables
• Partner with studios and brands within the entertainment industry to generate content including celebrity interviews and red carpet premieres
• Develop and source event-specific promotional materials and products for purchase by attendees/viewers
• Organize and promote private movie screenings with panels of related talent and crew
• Professionalism and discretion with high-profile celebrities and executives including experience with confidentiality and non-disclosure agreements

• Managed team of Customer Service Representatives at an Orange County Vote Center location to uphold county government standards and ideal operation
• Professionally processed voters with strong attention to detail for an accurate and informative experience for a wide variety of voters across different ages, ethnic groups and skill levels
• Oversaw and performed government-mandated Chain of Custody procedures to ensure election integrity
• Setup and teardown/strike Vote Center location with equipment, signage, electronics, etc.
• Provide guidance and training to other Vote Centers within the area who requested assistance
• Required government vetted background check of employment history, professional references and criminal check

LEAD CUSTOMER SERVICE REPRESENTATIVE (Temporary Hire)

• Lead and coordinated all marketing efforts for online eCommerce retail/apparel company by developing strategies to increase the number of new sales opportunities
• Analyzed consumer market trends and competitor marketing tactics to better reach key audiences with unique, relevant campaigns
• Lead artistic direction for visuals with in-house department and contracted vendors to meet and maintain brand standards
• Managed and developed digital strategies by utilizing current SEO best practices, website optimization, targeted email campaigns, and ad buys to drive landing-page conversions to meet ROI goals
• Supervised and created budgets for implemented marketing tactics including advertising, events, printed materials, photoshoots, promotional opportunities, etc.
• Executed social media campaigns and increased company reach through tactics such as user generated content campaigns, influencer partnerships, and product giveaways
• Consistently seek out and diversify business opportunities such as new product categories, wholesale clients, brand partnerships, etc.
• Coordinated and directed photoshoots including location scouting, photographer and model selection, pre-planning, styling, execution, proofing, etc
• Executed all event aspects for comic conventions including conceptualizing booth layout, drop shipment, and booking travel
• Organized pop-up events which managed multiple vendor contracts, sought and reserved prime locations, secured insurance needs, scheduled staffing, etc.
• Sourced and produced a variety of items for inventory and promotional items
• Inventory management including backend software, purchase orders, inbound and outbound invoices
• Develop strict project timelines for conceptualizing, designing, manufacturing, and marketing for successful and on-time launches

DIRECTOR OF MARKETING

• Worked directly with DOSM to develop marketing and advertising strategies for brand awareness and marketing-lead conversions throughout North America
• Created and implemented procedures for streamlined internal communication and product development for more efficient marketing development
• Worked directly with print and online advertisers to develop ad plans, deliver artwork, manage insertion orders, etc. and continually research new advertising and promotional outlets
• Managed company’s online social media presence to develop personality/voice, produce/schedule content, and provide customer service to related inquiries
• Copywriter and editor for all copy including press releases, website, manuals, packaging, etc.
• Researched, coordinated and executed all event and trade show logistics for Olight team
• Organized exclusive product launch and demonstration parties for clients, press, and VIPs
• Ran all day-of-show operations with quick, solution-driven decision making
• Work with warehouse to coordinate all event needs including securing inventory, displays and scenic elements

MARKETING MANAGER

• Supported the VP of Marketing in developing and implementing brand marketing campaigns
• Originated new role as event manager for all event coordination including discovering new event opportunities, establishing clear goals, developing activation efforts, and supervising logistics and on-site execution
• Created, sourced, and oversaw relevant promotional marketing materials and printing assets while verifying brand guidelines were successfully met
• Assisted Online Marketing Coordinator in creating social media content for campaign execution by coordinating stylized photoshoots, managing online contests, etc.
• Served as lead copywriter on product packaging, manuals, social assets, and company website
• Interdepartmental liaison between product development, sales, and design to ensure marketing efforts stay on schedule
• Researched and executed consumer-facing events with a focus on activation, experience, and brand connection
• Organized and executed trade show and B2B events to drive sales and brand awareness
• Created, sourced, and oversaw promotional marketing materials and printing assets
• Maintained brand standards for in-personal events with a focus on brand perception for attendees

EVENT & MARKETING COORDINATOR

• On-camera reported the day-to-day activities of the tour via photo, daily write-ups and over 100 videos with 2 million+ views
• Vital role in managing and producing content for the tour website and all social media accounts including blogs, photography, and videography
• Set a new standard for media coverage and social media use for the touring industry
• Received and analyzed feedback from multiple target audiences to implement effective communication methods, tactics and strategies to meet the audiences’ needs
• Frequently revised production schedules to generate content meeting sponsor and talent availability for hard deadlines
• Operated within strict time constraints and continually changing environments
• Promoted brand’s connection and vitality to a specific demographic/industry

CONTENT CURATOR (Freelance/Contract)

• Worked with $100k budget to book campus venues between 1200 and 3000 capacities
• Planned and secured all event logistics such as talent hospitality, security, production etc.
• Ran day-of set up operations and supervised striking
• Worked with several vendors to coordinate production set-up including production lights, stage construction, set design, etc
• Developed and executed all marketing and promotional strategies
• Oversaw and delegated responsibilities to a 40+ person committee

CONCERT PROMOTER/BOOKER

Find out detailed information about Tiffany Mink, DIGITAL BRAND MANAGER in Anaheim, CA

Tiffany Mink: DIGITAL BRAND MANAGER in Anaheim, CA

Tiffany Mink

Thingamavlogs/Tiffany Mink

Orange County Government

Whosits & Whatsits, LLC

Olight Technology Co LTD

mophie

VANS

James Madison University

James Madison University