Steve Lang


The right product can help pass idle time, bring new friends together, rekindle memories amongst old friends, and broaden the imagination of people around the world. If you ever want to see excitement, give a child a new toy (or an adventure junkie a new piece of gear!). If you want to see passion, take away their favorite one.

Fluid and dynamic, my favorite days shift between topline strategy planning/business development with the management team and working through detailed technical issues with engineers and overseas factories. Every day is different, but the goal remains the same: know the customer, never compromise the brand, and help bring to market products that fulfill customer needs and surpass expectations.

My hands on experience is spread across a wide range of categories ( toys, apparel, electronics, food and beverage, lifestyle, furniture, homegoods, and automotive OEM parts) and brands (Disney, Chevrolet, Hefty, Goodyear, Torani, Nissan, French's, La-Z-Boy, Maytag, Hefty)

Creative product development leader experienced in China sourcing, engineering, testing, and production leading cross-functional teams and bringing new concepts to market. Experience includes Fortune 500 and startup companies. Ultra marathoner, trail runner and Ironman triathlete. Looking to make a positive impact and support the outdoor sports world that has given me so much.