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Social Media Marketing Manager

Skilled, ambitious, and dedicated professional with ample experience in a multitude of Marketing functions.

• Assist Marketing Director with coordinating various integrated communication and marketing activities for American Career College
• Design, write and coordinate the production of marketing collateral (both print and electronic) for a wide range of marketing communications
• Develop and maintain sales proposals and collateral, desktop publishing, newsletters, advertising, promotions, brochures and many other materials related to marketing
• Assist with direct mail, out of home, print media, e-mail database marketing and online lead generation campaigns
• Conduct market research to assist in promotional strategies and market development
• Create, maintain and update web content, email campaigns, lead generation programs, and event sponsorship opportunities
• Manage and execute defined social media strategy across several social media channels for American Career College and Contemporary Forums
• Write, publish and maintain current content on Facebook, Instagram, Twitter, YouTube, LinkedIn, and other social media platforms
• Day to day management and development of content on social media platforms
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Produce weekly reports on marketing results for senior management
• Assist with monthly accrual process and invoicing

• Manage and execute defined social media strategy across several social media channels for American Career College
• Write, publish and maintain current content on Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. with the aim of engaging and retaining online community
• Day to day management and development of content on social media platforms, including tweets, blogs, posts and discussions
• Moderate user-generated posts and replies on all social media platforms
• Work in coordination with Web Developer regarding website design, implementation, and maintenance
• Assist Marketing Director with coordinating various integrated communication and marketing activities for American Career College
• Design, write and coordinate the production of marketing collateral (both print and electronic) for a wide range of marketing communications
• Develop and maintain sales proposals and collateral, desktop publishing, newsletters, advertising, promotions, brochures and many other materials related to marketing
• Assist with direct mail, out of home, print media, e-mail database marketing and online lead generation campaigns
• Conduct market research to assist in promotional strategies and market development
• Assist with monthly accrual process and invoicing

Marketing & Social Media Coordinator

• Responsible for the timely and accurate distribution and management of sales materials
• Manage promotional materials inventory to increase effective usage and minimize waste
• Act as a liaison for the field for day to day Sales Operations requests that come in
• Provide support for meeting logistics at leadership meetings
• Implement plan for distribution of drug samples to maximize return
• Design and implement distribution cycle plan and reporting requirements
• Monitor operational compliance with regulatory guidelines
• Develop and implement business rules for all vendors to comply with regulatory requirements
• Generate sample effectiveness reports for field distribution
• Coordinate Sales Operations vendors to meet business needs
• Monitor costs to ensure costs are within budget for year
• Report expenses to finance on a monthly basis

Sales Operations Coordinator

• Directly report to and support the Vice President of Marketing with coordinating various integrated communication and marketing activities
• Assist in launching and managing TV, print media, direct mail, e-mail, radio, out of home, database marketing, website, lead generation, and affiliate marketing campaigns
• Successfully meet monthly marketing revenue goals by closely monitoring, analyzing, and evaluating all traditional and digital marketing campaign performance metrics (e.g. leads, conversions, projections, trends, etc.)
• Write, design, and coordinate the production of marketing collateral (both print and electronic) for a wide range of marketing communications
• Develop and maintain sales proposals and collateral, desktop publishing, newsletters, advertising, promotions, brochures, etc.
• Oversee and manage all social media content on various channels and blogs, including Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn, and Instagram
• Increase brand awareness by organizing and executing community and on-campus events
• Responsible for invoicing and monthly accrual process

Marketing Coordinator

•	Set up, launch, and track various Marketing campaigns
•	Work closely with advertising agencies in the development of marketing materials, media planning and purchasing, and ensuring that deadlines are met
•	Track and maintain both traditional and digital advertising outlets
•	In charge of lead management process (e.g. lead generation, lead sourcing, lead tracking, and lead reconciliation)
•	Manage call center operations
•	Proof and manage marketing materials and promotional items
•	Responsible for daily Marketing and Sales reports for Executive team
•	Manage and troubleshoot client database
•	Conduct research and analyze large volumes of data on both an ad-hoc and regular basis
•	Plan and manage events
•	Act as the primary training & support contact for the entire Marketing and Sales teams
•	Handle budget tracking and all Marketing invoicing on a daily basis
•	Involved in various social media activities on Facebook, Twitter, YouTube, and Google+

Find out detailed information about Sal Nissan, Social Media Marketing Manager in Irvine, CA

Sal Nissan: Social Media Marketing Manager in Irvine, CA

Sal Nissan

American Career College

American Career College

Noven Pharmaceuticals

American Career College

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