Lifestyle

Outdoor

I'm an entrepreneurial marketing executive with over 17 years of hands-on expertise in media marketing, promotions, social media advertising and management. My successes and extensive background includes launching new brands, creating new concepts and live event productions for broadcast. One of my greatest strengths lies in my ability to understand and manage the integration of marketing, social media, sales, customer service and finance to create a thriving organization. I've worked in the radio, television and hospitality industries for companies such as Clear Channel Communications (iHeart Radio), Broadcast Company of the Americas, Outdoor Sportsman Group (Networks: Outdoor Channel, Sportsman Channel & World Fishing Network) and the Keating Hotel Group. 

?   Responsible for global marketing planning and execution
?   Ensure product launches are prepared and managed successfully including press and media coverage
?   Manage all aspects of tradeshows/events: booth design, set up, hotel arrangements, managing on-site customer, leads
?   Plan and efficiently run all aspects of outbound and inbound marketing: newsletters to all customers
?   Work with external PR firm on press releases, case studies and opportunities to position CEOs as thought leaders
?   Manage all elements of the website, including content, antenna and cable builder functions and e-commerce
?   Responsible for establishing Taoglas brands on Amazon, utilizing keywords and ads to keep brand visible
?   Create in-house company newsletter with video to communicate and ensure that staff is informed of company news

Global Marketing Manager

?   Managed consumer marketing campaigns
?   Managed all aspects of premiums budget for group and events
?   Managed talent relations with tv producers and personalities for the organization for events & trade shows
?   Organized quarterly content for each show on each network to be uploaded on the website
?   Created, implemented, executed, and evaluated marketing plans for shows on the networks
?   Developed relationships with producers and managed progress on day-to-day basis
?   Advanced editorial, promotional, social media, and email calendars to ensure intent alignment across all marketing channels

Consumer Marketing Manager

?   Developed and implemented strategic marketing plans to achieve medical spa objectives for products and services
?   Created branding for True Colors Pigments: logo, website all marketing materials.
?   Directed photoshoots, including hiring the right models for the look of the brand, photographer, hair & makeup.
?   Planned and managed advertising and promotion activities including events, tradeshows and classes in coordination
with marketing strategy (print, website and social media)

Director of PR & Marketing

?   Created and executed sales promotions to generate revenue
?   Created programming promotions aimed at improving ratings
?   Developed partnerships to for on air sponsorships (Hawaii trip giveaways, events & social media)

Director of Promotions

Find out detailed information about Christina Cruz,  in San Diego, CA

Christina Cruz: in San Diego, CA

Christina Cruz

Taoglas

Outdoor Sportsman Group

Naturalook/True Colors Pigments

Broadcast Company of the Americas