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Freelance Art Director + Designer

I'm an art director and graphic designer with a wide range of experience in creative disciplines including Marketing, Branding Identity, Interactive, Social Media, Motion Graphics, Advertising, Event and Editorial Design. I've worked in these numerous creative capacities for clients in such diverse industries as Entertainment, Technology & Social Media, Finance, Pharmaceuticals, Advertising, Cosmetics, and Publishing.

I specialize in creating innovative and engaging visuals that focus on effective delivery of client objectives that boldly stand out above others in their respective field. I have developed a broad creative vision with the advanced design skills to realize that vision, and have a proven track record of managing and driving successful projects which have effectively served internationally recognized clients such as Fox Studios, Deutsch Advertising, J.P. Morgan, GlaxoSmithKline Pharmaceuticals, Blue Cross/Blue Shield, Estée Lauder and Variety Magazine, and most recently multi-media company Snapchat.

I'm an enthusiastic collaborator and strategist with a strong work ethic who provides efficient hands-on involvement on all levels of the creative process from concept through design and development to final delivery. 

• Presentation design and collateral for B2B sales initiatives
• HR employee benefits and internal events brochures
• Video production and data visualizations for B2B blog posts
• Event program guides and themed collateral
• Print advertising campaigns
• Branded B2B one-sheets, product launch logo and geofilters

Visual Designer 

• Advertising sales decks for Variety conferences, summits, and Penske Media Corporate 
• User experience design for VarietyInsight database interface app
• Conference and summit event branding including:
   Print advertising in Variety and barter publications
   Web Banner advertising for Variety.com and outside partner websites  
   Social Media graphics 
   Event Collateral 
   Event program guides
• Branded one-sheets and marketing brochures

Associate Art Director

• User experience design for news blasts and database interface.
• Marketing brochures, advertising sales decks, and branded one-sheets. Digital and print house advertising design.
•  Web banner advertising for TheWrap.com
•  Social media graphics 
• Conference and film festival branding including websites, collateral, program guides, advertising, and signage.
• Infographics and editorial illustrations for TheWrap website. 
• Design and layout of Emmy Awards season print magazines. 
• Design and prototyped Weekly iPad Digital Publication on the MagPlus Platform.
• Hiring and concepting with photographers and illustrators. 
• On-set photoshoot art direction. 
• Digital pre-press and press checks. 
• Tight workflow integration with CEO, editorial, sales, and marketing executives.

Creative Director

• Comprehensive art direction and editorial design of all sections of BackStage Magazine including feature conceptualization, graphic layout, typography, photo illustration, infographics, digital compositing, and retouching.
• Web banner advertising for Backstage.com
• Social media graphics 
• Commission and art direction of photo shoots 
and illustrations. 
• Digital pre-press and press checks. 

Art Director

• Branded advertisement design for THR Special Issues 
• Award Season advertisement design and branded promotional campaigns for Sony Pictures, Paramount Pictures, Fox Searchlight, and Focus Features. 
• Interactive flash banners design for THR.com website. 
• Branded advertisement design for ICM, Paradigm, and UTA creative agencies.
• Graphic production and 4/c prepress of layouts and advertising.

Graphic Designer

Find out detailed information about William Scalia, Freelance Art Director + Designer in Los Angeles, CA

William Scalia: Freelance Art Director + Designer in Los Angeles, CA

William Scalia

Freelance Design / Art Direction

Snapchat

Variety Magazine

The Wrap Entertainment News

Backstage

The Hollywood Reporter

Parsons School of Design