Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Yoga

Health & Fitness

E-Commerce Consultant

Looking to find a new role in  the action sports, lifestyle markets in Ecommerce/Digital management. I  have 25+ years experience in  the action sports, youth  lifestyle and outdoor markets.

Consulting and Management of E-Commerce Management, Brand development, sales and marketing strategies, operation,
distribution planning, strategic partnerships, forecasting and product planning, domestic and international roll outs, product design, development and production consulting.
 
Clients

Super Brand - E-Commerce and Digital Marketing Management
Eliel Cycling - E-Commerce and Digital Marketing Management
Wattie Ink - E-Commerce and Digital Marketing Management / Product Line Management
Tasco MTB - E-Commerce and Digital Marketing Management
OM-Matters Yoga Clothing Brand - E-Commerce Management and Business Consulting   
Pillow Pets (CJ Products) - Product Concept, Sale Strategies and distribution plan
Rootflage - E-Commerce and sales/marketing strategies
Mammal - Sales and distribution planning, execution and management / Ecommerce
Stndrd Bags - E-Commerce, concept, business and operations planning, sales and marketing strategies

Developed and managed the ecommerce division for 3 brands - Global (ONE Industries, SixSixOne, and Tag) 3 separate store fronts to achieve global goals (Enterprise Magento Platform).  Scoped and executed re-skin/platform project that included 3 store fronts, Multi Language/Currency.  
•	Developed and executed merchandising strategies and seasonal product line launches
•	Lead all ecommerce meeting (digital, development, seasonal product line kickoff)   
•	Responsible for creating and managing the annual budget
•	Created and managed all digital marketing strategies (Social, Paid Search, Affiliate, CSE) to drive traffic and sales (worked closely with marketing team). Handled and built email/SMS strategies and development of database 
•	Developed and managed all sales strategies, promotions, special events and products including warehouse sales 
•	Oversee all content management (product, copy, blog and new posts) and site updates
•	Management of outside development and SEO/SEM resources
•	Utilized web analytics (Google) to created KPI's reports to track success of all digital marketing initiatives. 
•	Managed all athlete, employee, influencers and industry purchase programs
•	Manage B2B content and training for sales teams

Director of Ecommerce

Find out detailed information about Pete McAfee, E-Commerce Consultant in San Marcos, CA

Pete McAfee: E-Commerce Consultant in San Marcos, CA

Pete McAfee

Digital Fractions

One Industries