Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Advertising

Digital marketing

Economics

E-commerce

Promotions

And spending time with my family.

Business interests: 

social media marketing

Inbound marketing

Shopper marketing

Retail marketing

Consumer trends

Strategic alliances

Creativity & innovation.

personal interests: 

collector of 60's era toys and coca cola memorabilia

News junkie

Electronic gadgets

Classic rock music

Keeping up with trends in marketing and consumer culture

I'm a dynamic, creative marketing executive known for big ideas that drive ROI. 

My direct reports say I'm a great mentor and teacher and often tell me "You'd make a great marketing professor." 

And my peers and supervisors say I have an insatiable curiosity which leads me to continually research, study and apply the latest techniques in my field to improve corporate business results. To paraphrase legendary ad man David Ogilvy, "those who know the most, usually are among the best."

I have successfully marketed products and services (on both the client and agency sides) across a wide range of vertical industries including consumer packaged goods, electric utilities, financial services, toys, restaurants, entertainment, retail, beauty, and education. I've worked for Fortune 500 companies, mid-market firms and a start-up.

I began my career in advertising account management with Young & Rubicam. From there, I moved client side and worked in brand management for Wrigley’s, American Express and Frito-Lay.

Later, I had a second tour with Young & Rubicam, this time with their Wunderman subsidiary. There I led entertainment marketing, promotions and merchandising for Taco Bell, El Torito, Chevron, Pepsi, Mattel and Xerox clients as a Vice-President. I won an industry award for a tie-in with Microsoft Xbox and was credited in the Wall Street Journal for a global campaign for Ahold grocers. 

Feeling an entrepreneurial urge, I launched a start-up shopper marketing agency and landed Coca-Cola as a key client. 

Most recently, I was VP Marketing for Marinello Schools of Beauty, a leading cosmetology education chain with 60+ locations nationally. 


Marinello was a leading chain of beauty schools and retail salons, in business for 110 years. It operated over 60 locations and did approx. $200 million in annual revenues. They shut down in 2016 due to their loss of access to the federal student financial aid system.

As VP of Marketing and reporting to the President, I raised the sophistication level of their marketing function by staffing, training and leading a new team of digital, content marketing, creative, analytics, and brand marketing staff, as well as improving reporting processes and acquiring the latest marketing technologies. I developed the overall marketing strategy and plans which dramatically improved our lead generation, enrollment, student retention and retail (Student Spa & Salon) guest marketing results.



Vice-President of Marketing

Find out detailed information about Barry Gilbert,  in Tustin, CA

Barry Gilbert:  in Tustin, CA

Barry Gilbert: in Tustin, CA

Barry Gilbert

Marinello Schools of Beauty

Concordia University