Barry Gilbert

Barry Gilbert

Vice-President of Marketing/CMO|Digital|Social|Brand Leader|CPG/Retail/Entertainment/Beauty/Education

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Summary

I'm a dynamic, creative marketing executive known for big ideas that drive ROI.

My direct reports say I'm a great mentor and teacher and often tell me "You'd make a great marketing professor."

And my peers and supervisors say I have an insatiable curiosity which leads me to continually research, study and apply the latest techniques in my field to improve corporate business results. To paraphrase legendary ad man David Ogilvy, "those who know the most, usually are among the best."

I have successfully marketed products and services (on both the client and agency sides) across a wide range of vertical industries including consumer packaged goods, electric utilities, financial services, toys, restaurants, entertainment, retail, beauty, and education. I've worked for Fortune 500 companies, mid-market firms and a start-up.

I began my career in advertising account management with Young & Rubicam. From there, I moved client side and worked in brand management for Wrigley’s, American Express and Frito-Lay.

Later, I had a second tour with Young & Rubicam, this time with their Wunderman subsidiary. There I led entertainment marketing, promotions and merchandising for Taco Bell, El Torito, Chevron, Pepsi, Mattel and Xerox clients as a Vice-President. I won an industry award for a tie-in with Microsoft Xbox and was credited in the Wall Street Journal for a global campaign for Ahold grocers.

Feeling an entrepreneurial urge, I launched a start-up shopper marketing agency and landed Coca-Cola as a key client.

Most recently, I was VP Marketing for Marinello Schools of Beauty, a leading cosmetology education chain with 60+ locations nationally.

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