Lifestyle

Outdoor

Sales Manager

My goal is to continue to grow in the role of a Sales Manager.

•Managed outside field sales comprising of 8 rep agencies across US and Canada.
         o In 2021, oversaw category revenue growth in backpacking stoves by 130%, Cookware 142%, Grills by 146%
• Set pricing for NA, create seasonal Terms and Conditions, MAP, and freight programs.
         o Increased gross profit margin by 30% over 3-year period
• Planned and conducted sales meetings to present new programs, products, and updated sales collateral.
          o Initiated pre-booking program, first year 70% in first year and 150% the next
• Developed key account partners with focus on brand positioning and multi-category growth.
          o New multi-door key accounts in 5 territories in 2022
• Implemented control board tracker for sales, forecasting budgeting, and key retailer dates

•Directed the forecasting sales and production for Brunton Riverton compass manufacturing for Domestic and International markets.
                 o Doubled gross profit through price structure and sales strategy
• Developed North America specific brand strategy and 5-year plan

Stephen Serna: Sales Manager in Denver, CO

Stephen Serna

Primus NA

Brunton Outdoor

Brunton Outdoor - Primus, Fenix Outdoor Import

Mountainsmith

REI

Colorado Mesa University