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Program Manager, Database Marketing

Enthusiastic, efficient, quick learner with close attention to detail. Leader and contributing team player. Organized, solid communication skills, creative, driven with great people skills. Self-motivated and able to work remotely. 

•	Manages the strategic marketing programs and calendar and oversees the operations of all calendar items to ensure that all campaigns, offers, and promotions execute according to the strategic plan to meet overall growth, sales and profitability objectives. 
•	Leads the Direct Marketing team on the timely and accurate deployment of direct marketing efforts 
•	Leading the implementation of Workfront as the project management system for all of Strategic Marketing. 
•	Manages the Strategic Marketing plan and forecast to ensure business objectives are met; including revenue, profit and loyalty objectives. 
•	Formulates, organizes, and monitors inter-connected strategic projects. 
•	Manages Strategic Marketing deadlines, calendars, budgets, and contracts. 
•	Assesses data and presents program performance and trends and aims to maximize ROI. 
•	Develops a thorough understanding of audiences, goals, likes, needs and communicates them clearly to the rest of the business. 
•	Maintains, tracks, and communicates performance of all marketing channels and programs for each campaign, including timelines, channel pacing, KPIs. 
•	Manages all print advertising collateral development 
•	Defines and enforces brand standards and guidelines across marketing campaigns, especially direct mail communications.  
•	Proactively initiates ideas for testing new campaign packages and concepts; works with internal and external resources to help design and execute. Manages relationships with outside vendors to ensure timely, accurate, cost effective and value driven campaigns. 
•	Carries out supervisory responsibilities including handling the interviewing, hiring, and training of employees; planning, assigning and directing of work; appraising performance, rewarding and disciplining of employees; addressing complaints and resolving problems. 


•	Developed and coached the Database Marketing Specialist, Coordinator and Assistant in the creation and deployment of offers to generate casino revenue via multi-channel variable campaigns while keeping direct mailing expenses under budget and on schedule.
•	Planned, developed and supervised the execution of direct marketing campaigns via email and direct mail in an efficient and effective manner which generated a positive return on investment and enhanced member loyalty.
•	Worked with the Database Marketing Manager and Analysts to create and implement test concepts for current and new campaigns. 
•	Point person for communicating outgoing Database Marketing offers across all departments, property wide as well as assessing cross departmental needs that can be addressed by database marketing campaigns.
•	Provided quality service by enforcing quality customer service standards in communicating to internal and external stakeholders.
•	Worked hand in hand with Production Manager to execute direct marketing campaigns on time, under budget and according to brand.
•	Managed relationship with the mail house in order to innovate the direct marketing offers with effective, engaging, cost effective campaigns.
•	Maintained knowledge of Direct Marketing trends
•	Performed copyediting and proofreading 
•	Scheduled and ran weekly direct marketing meetings
•	Carried out supervisory responsibilities including handling the interviewing, hiring and training of employees; planning, assigning and directing of work; appraising performance, rewarding and disciplining of employees; addressing complaints and resolving problems.


Direct Marketing Supervisor

•	Planned, developed and executed direct marketing campaigns via email and direct mail in an effective manner which generated a positive return on investment and enhanced member loyalty.
•	Created and built emails for promotional and offer driven campaigns.
•	Managed various marketing campaigns and ensuring effectiveness by reviewing and analyzing data and developing metrics.
•	Tested and optimized email metrics, including unsubscribes, open rates, click through rate, landing pages and conversions.
•	Worked with the Digital Marketing Manager to create and optimize lead capture forms for company website
•	Worked with San Manuel Digital to create promotional campaigns for the company’s Play Online initiative
•	Performed copyediting and proofreading and conducted quality assurance checks on each direct mail campaign to ensure accuracy.
•	Worked with Production Manager on requested artwork for direct mail projects.
•	Provided management with consistent database activity status reports on campaign performance.
•	Maintained an effective database and collaborated with other departments to ensure integrity.
•	Worked with printing/mailing vendor on all direct mail initiatives and checked for quality and consistency of workflow and scheduling for printing and mailing.
•	Managed postal account balance and ensures direct mail is on time and on budget.


Direct Marketing Specialist

•	Worked with a team to redesign and brand the University of La Verne Liberal Studies Program, which included designing and updating all course material to include rich media, mobile ready resources, and learner centered content. 
•	Used creativity and imagination to design visually stimulating presentations, handouts, ePublications, infographics, informational flyers and posters.
•	Assisted faculty in creation of reusable instructional multimedia content
•	Assisted faculty/staff in the application of teaching and learning
•	Developed and conducted training on a variety of instructional technology topics including media application, content creation and content delivery tools
•	Designed visual communication products used for faculty instruction and conference presentations


Instructional Designer

•	Assisted the head coach with all aspects of the women’s volleyball program including practices and conditioning, player development, recruiting, and supporting the academic development of the student-athletes. 
•	Assisted with administrative duties including budgeting, purchasing, travel planning, special event planning, maintaining inventory, and fundraising.
•	Worked with student-athletes to monitor adherence to rules and regulations regarding conduct, appearance, and behavior. Provided individual counseling to student-athletes when appropriate.


NCAA Division III Assistant Volleyball Coach 

•	Managed and scheduled student employees, scoreboard/music operator, statistics, and public address announcer for home events.
•	Media liaison and press release writer for seven La Verne varsity sports teams
•	Maintained department website and social media sites: updated/enhanced web content, features, press releases, photo galleries, video, rosters, results, and tournament pages
•	Designed game programs, recruiting brochures, and newsletters
•	Main department photographer


Sports Information Assistant

•	Group and season ticket sales: 
o	Developed and maintained a database of potential group and season ticket customers.
o	Contacted group leaders through the database and through new leads to bring in new sales.
o	Prospected for quality leads, particularly through asking for referrals.
o	Provided customer service to existing accounts by visiting with them during games, as well as provided amenities
•	Maintained team website design and data content daily
•	Built and deployed personalized email and other direct marketing communications 
•	Created and developed creative sales and marketing presentations for new business development opportunities, partnership recaps, renewal presentations, internal partnership marketing sales events and invitations
•	Created tickets, season ticket books, and informational flyers
•	Created and edited headshots and graphics for video board
•	Designed and created the layout of game day programs
•	Marketing assistant for team special events and offers
•	Counted and verified nightly income for all home games 
•	Operated video and matrix boards during all home games
•	Assisted in organizing, managing and supervising kids’ baseball camp


Marketing Assistant/ Graphic Designer 

Find out detailed information about Allison Salotti, Program Manager, Database Marketing in Cherry Valley, CA

Allison Salotti: Program Manager, Database Marketing in Cherry Valley, CA

Allison Salotti

Yaamava' Resort and Casino at San Manuel

Yaamava' Resort and Casino at San Manuel

Yaamava' Resort and Casino at San Manuel

University of La Verne - Center for the Advancement of Faculty Excellence

California Institute of Technology (Caltech)

University of La Verne - Athletics Department

Rancho Cucamonga Quakes Professional Baseball Team

University of La Verne

University of La Verne