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Partner, Associate Media Director

With a proven record of  creating and executing innovative,  first-to-market, high impact and engagement media campaigns (digital, social, search, custom content, experiential, TV, print, OOH), this strategist is eager to combine her extensive  experience with her passion for action sports. Available for immediate relocation.

Nestle (DiGiorno, Hot Pockets, CPK Frozen Pizza, Tombstone, Jack’s, Stouffer’s, Lean Cuisine, Buitoni, Toll House & Libby’s)
- Account lead, overseeing a team of 7 strategic planners, responsible for planning, buying and executing across all media channels
- Manage a combined budget of $92MM with 35-40% spend allocated to digital media
- Primary contact for 37 clients, including media managers, COEs and brand teams
- Develop distinct purchase-based targets for each campaign and execute digital buys both programmatically and site direct 
- Executed the first beta test with Instagram for Nestle NUSA brands
- Launched cross-platform Super Bowl-centric campaigns for DiGiorno, utilizing direct site partnerships, custom content development, programmatic, social and search channels 
- Created influencer campaign with SheKnows/BlogHer, to re-launch the Lean Cuisine brand equity and positioning

P&G (Charmin, Bounty & Puffs), Dannon (Oikos, Danimals, YoCrunch, Stonyfield)
- Led the development of digital upfront for Family Care Bounty, Charmin & Puffs; briefed partner agencies & publishing partners
- Identified key digital trends and innovation opportunities for P&G brands and provided recommendations to brand teams
- Oversaw a team of 3 strategic planners and 3 digital planners/buyers
- Developed TV Upfront strategies for 2014-2015 year, introducing Web Based Video and shifting to a younger buying audience
- Increased digital spend for the Dannon portfolio by 600% since joining the account, providing education, detailed performance analyses and qualitative studies
- Developed the first online video test targeting Kids 6-11 for Danimals
- Managed Oikos’ 3-year NFL partnership and developed media plan to launch male-targeted product under the brand umbrella

Associate Planning Director / Digital Strategist

Comedy Central, Nickelodeon networks (Nickelodeon, Nick@Nite, TeenNick, NickJr, NickMom, NickToons), Viacom affiliate
- Oversaw launches of 6 simultaneous tune-in campaigns for Comedy Central
o	Key & Peele launched with the highest ratings for a show premiere on the network in 2 years
o	Charlie Sheen Roast was the highest rated episode in the history of the franchise
o	Season 2 of Workaholics premiered to +160% audience vs Season 1 and was the #1 show in all of TV among M18-24
o	South Park, season 15B premiere was the #1 show in all TV in its timeslot among M18-34
- Planned, negotiated and oversaw multi-media on-the-grounds execution for Nickelodeon at San Diego Comic Con 2012 
o	Nominated for Cynopsis Kids Awards

Supervisor, Strategic Planning

Office of National Drug Control Policy, Jamaica Tourist Board, Cephalon
- Developed strategies for Above the Influence’s first foray into social media space, including tactics that helped the Facebook community to quadruple in less than 1 year
- Negotiated significant rate discounts (up to 70% off open rates), outstanding positioning and added value opportunities for clients (including customized integrated programs with MTV, VH1, Nickelodeon, ABC Family, ESPN Rise, Family Circle, Seventeen Magazine)
- Led the development of the first ever local campaign for the Above the Influence brand, spanning 25 markets
- Managed all Search activity for the Jamaica Tourist Board campaigns
- Created and negotiated first of its kind in the travel category strategic partnership with MSG & NY Rangers
- Served as a mentor in the Multi-Cultural Advertising Internship Program (MAIP)

Media Supervisor

Find out detailed information about Zoya Henkin, Partner, Associate Media Director in New York, NY

Zoya Henkin: Partner, Associate Media Director in New York, NY

Zoya Henkin

Metavision Media

Carat

Media Storm

Draftfcb

Emerson College

Boston University