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Chief Creative Strategist

Ambitious MARCOM professional with 10 years of marketing and communications expertise as well as eight years of entrepreneurial management experience. MBA in Marketing, magna cum laude from Chapman University's Argyros School of Business and Economics. Tomorrow's Leaders MBA full scholarship recipient. U.S. patent holder #8727298.

Current and past clients include: Kawasaki Motors Corp., U.S.A., Ketel One Vodka, Carl's Jr., Bandai Namco, Pinkberry, RedVines, Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America, ATV Safety Institute, Recreational Off-Highway Vehicle Association, Zero Motorcycles, Blackbird Vineyards, Langham Huntington Hotel & Spa, DestinHaus LLC, AltRider, Bell Helmets and Roland Sands Design. 

- Creative principle for clients in powersports, technology, automotive and F&B industries 
- Manage team of 6 creatives to create digital stories via print, graphics, photos and video 
- Develop annual marketing and PR strategies and monthly deliverables with <$100K budgets 
- Create public and private-facing content for multinational and fast-growing brands
- Lead execution on press and social influencer strategies for maximum product conversion 
- Advise C-level executives on holistic communications integration across multiple channels


- Managed mainstream PR & brand communication efforts for Kawasaki Motors Corp., U.S.A. 
- Integrated campaigns with overall marketing strategy resulting in 22% ROI increase YOY 
- Implemented multi-day press intros and guerilla media events from Times Square to Hollywood 
- Represented Kawasaki Motors Corp., U.S.A. for national broadcast and print interviews
- Created digital and print content for two-wheel, four-wheel and watercraft product categories 
- Advised government affairs and marketing teams on macro and industry-centric trends 
- Leveraged national media relationships to increase four-wheel impressions 73% over prior year


Kawasaki Motors Account Executive

- Oversaw events for government agencies, armed forces, the private sector and general public 
- Content lead resulting in successful negation of $1 billion industry-wide ban on youth OHVs 
- Authored, summarized and edited national reports for C-level executives and national legislators 
- Managed over 700 instructors in 18 states conducting safety training regulated by the C.P.S.C. 
- Grew training delivery efficiency by 8% by analyzing buyer demand metrics and state legislation 
- Ensured quality control of curriculum and streamlined operations to increase efficiency by 33% 

Regional Manager

Find out detailed information about Scott Shaffstall, Chief Creative Strategist in Newport Beach, CA

Scott Shaffstall: Chief Creative Strategist in Newport Beach, CA

Scott Shaffstall

Gen Now Agency LLC

Freeman/McCue Public Relations

Motorcycle Industry Council

Chapman University

Chapman University Argyros School of Business & Economics