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Marketing & Digital Media Consultant

Highly motivated, detail-oriented MBA graduate with five years of extensive professional expertise in the fields of marketing and digital media, and having significant practice in coordinating marketing campaigns, researching market conditions, leading special projects, developing email and social media strategies, analyzing statistical data, launching product lines, and managing online communications

- Led design, development, and management of organization’s official social media channels and online communications strategy
- Planned, produced, and disseminated original digital content and fostered community engagement for company’s online outlets
- Conducted pricing studies analyzing product positioning in the marketplace as compared to company’s competitors 
- Assessed sales performance in order to refocus company’s marketing efforts and strengthen brand’s market presence
- Created marketing assets and managed email and social marketing campaigns developed to increase customer retention and loyalty

- Constructed organizational business plan reevaluating company strategies, policies, and procedures to realign company to better adapt to changing industry environment, regulations, and market trends
- Orchestrated and executed regional marketing campaign to increase company exposure, brand recognition, and market share
- Analyzed on-site information from appraisers, property records, and real estate listings to construct official appraisal reports for submission to mortgage companies and real estate brokers

Real Estate Appraisal Associate

- Composed bi-monthly articles analyzing the current state of the music industry and new technology changing the business
- Developed content to advise and provide guidance to independent and emerging musicians on navigating the music world
- Researched content from industry periodicals, websites, and blogs to stay up-to-date on the latest business developments

Lead Blogger, Business & Technology

- Implemented strategic redevelopment of a state-wide advocacy coalition for state student aid programs, including creating promotional material, developing unique online content, and redesigning web and social media presences
- Directed audit and strategic development of formal organizational online communications and social media strategies
- Launched and managed online database highlighting community service efforts of member institutions and their students
- Produced and edited promotional online videos, e-newsletters, marketing and advocacy materials, and press releases
- Evaluated performance of email marketing campaigns and online publications through web analytics and trend analysis

Communications & Advocacy Assistant

- Coordinated company marketing resources, collaborated with numerous advertising contacts, and evaluated various media channels and pricing strategies to develop organization’s 2011 marketing strategy 
- Integral member of cross-functional team tasked with creating and developing product positioning and marketing strategies 
- Performed several marketing studies assessing untapped product opportunities, evaluating potential company acquisitions, analyzing industry trends, and defining new target markets, culminating in the expansion of company product offerings
- Managed and coordinated resources on roster of sponsored athletes and partnerships with numerous sponsored events
- Served as one of three company representatives at 2010 Outdoor Retailer Summer Market trade show for in Salt Lake City, Utah

Marketing Assistant

Find out detailed information about Michael Mineconzo, Marketing & Digital Media Consultant in Northville, NY

Michael Mineconzo: Marketing & Digital Media Consultant in Northville, NY

Michael Mineconzo

Seals Sprayskirts & Accessories

The Whittaker Appraisal Group, Inc.

AudioSprout

Commission on Independent Colleges & Universities

Seals Sprayskirts & Accessories

Siena College

Union Graduate College