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Bilingual Marketing Consultant

A results-driven, services oriented mentality, self-motivated and highly resourceful marketing professional with exceptional multi-tasking skills and an in-depth understanding of all aspects in Marketing Operations for project planning and coordination. Possessing rich hands-on experience in marketing projects from the initial planning phase to the execution and monitoring phases. With in-depth managerial experience in commercial events & conferences, strategic corporate branding, budgetary management, channel advertisement campaign, and developing external alliance & partnerships.  Excellent interpersonal skill and has the flexibility of working as part of a team or individually.  Extremely comfortable working in a fast paced, hands-on, growth oriented work environment.

Contract to consult client companies with following marketing objectives: 
• Strategic Marketing: 
Corporate Branding & Value Proposition Development, Product Roll-out Strategy, Market Development, and Creative Content & Advertisement Campaign
• Project Marketing: 
Corporate Event & Trade Shows, Demand Generation, Cross-Function Collaborations, Community Engagement Campaign, Promotion and Budgetary Management
• Marketing Operations: 
3rd-Party Vendor Relationship and Contract Management, CRM Data Management, Sales Channel Support and Promotional Materials Development. 
• Integrated Bilingual Communications in Chinese Mandarin.
Document Translation, Marketing Communications, Global Campaign, and Authorized Representation for Chinese Client.

• Served as the core member of the business management team to administrate corporate transition.
• Responsible for planning and managing annual division marketing budget.
• Sole representation in Chinese Mandarin for North America business operations. 
• Supervised divisional operations and daily activities, such as: Corporate Branding and PR Messaging, Media and Advertisement Campaigns, Sales and Promotional Materials, Strategic Demand Generation, Nationwide Exhibition & Trade Shows, etc..

Assistant Manager Healthcare Marketing

• Successfully guided the entire marketing operations through the smooth transition to Samsung Medison Co., Ltd and ensured business as usual.
• Responsible for administering an annual marketing budget.
• Supervised daily marketing department operations that include budgeting/forecasting, CRM management, financial reporting, personnel management and etc...  
• Sole representation in Chinese Mandarin for North America business operations. 
• Demonstrated outstanding event planning and lead generation skills, and able to manage multiple projects that occur simultaneously in the country.
• Provided reliable services support for other departments.  Serves as the primary point of contact for all event related inquiries and logistic arrangements.
• Conducting contract negotiation and partnership establishment with external services provider. 
• Maintained great relationships with venues & vendors which in turn to generate opportunities for cost efficiency through contract negotiations.
• Worked thoroughly with outside vendors to coordinate and execute corporate CI concepts, theme and messages, with quality directly reflects on marketing materials.
• Accountable for all external corporate logistics, including: hospitality arrangement, travel accommodations, media outlets, and etc…

Marketing Manager

• Served as an Account Manager for high profile senior accounts.
• Built and strengthened business relationships with new prospects and existing customers.
• Used channel management techniques to develop and identify selling opportunities, exceed quota expectation.
• Participated in nationwide industry trade shows and market development.

Bilingual Account Executive – Inside Sales Representative

Find out detailed information about ANDREW P. WU, Bilingual Marketing Consultant in Garden Grove, CA

ANDREW P. WU: Bilingual Marketing Consultant in Garden Grove, CA

ANDREW P. WU

TADCo Consultants

Samsung Electronics America, Inc.

Samsung Medison America, Inc.

Nissun Cap, Inc.

Central Connecticut State University