Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Amateur half-marathoner. i've got my time down to 2:05

One day i'll break 2 hours.

Supporter of cycle for survival

A charity event/organization that raises funds for rare cancer research. 100% of donations go directly to funding research at memorial sloan kettering cancer center.

Digital Marketing Project Manager

Experienced project manager across multiple disciplines including digital marketing, e-commerce and print design.

- Contracted on-site consultant for e-commerce client
- Lead weekly departmental meetings, establishing project timelines and prioritizing resources
- Implement new Email Service Provider (ESP), including migration from existing ESP and administration of automated abandonment campaigns and marketing conversations based on consumer behavior and product recommendations
- Execute new user acquisition campaigns, including email collaborations and mass media plays; coordinating action across marketing, accounting, purchasing, production, quality control and customer service teams as necessary
- Troubleshoot issues caused by legacy systems and past marketing decisions
- Report on project milestones and revenue to senior management

- Project Manager for design firm specializing in brand voice and identity systems applied to print, collateral, interactive, environmental signage and wayfinding
- Briefed projects for team members, managed project schedule with Smartsheet and ran daily traffic meetings
- Communicated with clients to obtain all project information, establish timelines, route proofs, collect feedback and release files
- Team digital point responsible for execution of Wordpress-based projects, including translating requirements into wireframes, coordination with freelance programmers, quality assurance and basic HTML/CSS edits
- Additional responsibilities included copywriting, proofing and strategizing on new projects

Project Manager

- Implemented “Demand it!” digital media campaigns from concept through execution for clients such as 20th Century Fox, Universal Pictures, FOX Broadcasting, and Heineken USA, and marketing agencies including Ignited, Media Storm and Palisades Media Group, owning client communication from project sign-off through final reporting
- Oversaw projects internally across marketing, product, engineering and email operations teams through face-to-face communication and platforms including Trello, Trac, Flowdock and Slack
- Partnered with product, design and engineering teams to develop new products to take to market
- Executed email marketing initiatives, including A/B testing subject lines and creative to optimize engagement

Sr. Marketing Manager

- Conduct independent strategic analysis of participant registration data for Competitor Group, Inc. (Rock ‘n’ Roll Marathon Series)
- Identify program strengths and inefficiencies through analysis of trends and indexed performance, make strategic marketing recommendations to improve participant registration and retention

Consultant

- Collected and interpreted Google Analytics and Facebook Insights data to evaluate online communication with prospective students
- Conducted strategic analysis of sports business education landscape, comparing SDSU to five prominent competitors
- Assisted program director in recruitment of prospective students through correspondence, interviews, and information sessions

Graduate Consultant

- Compiled and formatted participant survey data for  Rock ‘n’ Roll Marathon, TriRock National Triathalon, and Muddy Buddy Ride & Run Series events
- Researched competing races in both current and future race markets

Market Research Intern

- Coordinated Fútbol Fiesta pre-game sponsorship activation event for Federación Mexicana de Fútbol (FMF) and World Football Challenge events across the United States
- Enabled marketing agencies such as Octagon, The Marketing Arm, and Relay Worldwide to activate brands such as The Home Depot, AT&T, and Coke Zero
- Familiar with layouts of the Georgia Dome, Oakland Coliseum, and Qualcomm Stadium

Event Intern, Partnership Marketing

- Administered consumer and sales incentive programs for clients such as Citi Thank You Network, BMW/Mini, Toyota/Lexus, Mazda, Hyundai, Subaru, Yamaha, Polo Ralph Lauren, and Sears
- Executed reporting queries on program performance and statistics
- Interacted extensively with clients on daily basis to troubleshoot issues

Account Manager

- Evaluated and adjusted cost estimate models based on varying program elements, compared against competitor models, and presented findings to senior management
- Extensive involvement at budget requirements discussions

Financial Management Analyst

- Organized sponsored elements including game day programs and half-time events
- Produced event and game summaries for distribution to sponsors
- Implemented community/promotional events such as player appearances, clinics, and tournaments
 - Assisted Operations staff on game days with set-up of equipment and distribution of giveaways

Grassroots Marketing and Sponsorship Intern

Find out detailed information about Andrew Hannigan, Digital Marketing Project Manager in Irvine, CA

Andrew Hannigan: Digital Marketing Project Manager in Irvine, CA

Andrew Hannigan

SEO Expert

Hollis Brand Culture

CBS Local Digital Media

digData

San Diego State University Sports MBA Program

Competitor Group

Soccer United Marketing

Citi Prepaid Services

Department of the Army

D.C. United

Georgetown University

San Diego State University