Outdoor

Skate

Snow

Founder

Results oriented professional with diversified experience in ecommerce, retail, product development and brand management.  Entrepreneurial executive with 20+ years of experience, achievement and demonstrated success driving sales growth in a fast-paced changing environment.

Retail and mainly Amazon 3P online marketplace ecommerce specialist.  Aiding and advising 1P/3P sellers, brands and retailers on industry best practices helping them succeed on platforms.
 	
•	Business development - account research, presentation preparation, and product demos.
•	Responsible for revenue generation.  


Snowsports / Mountain bike core retailer consisting of in store, online and marketplace sales channels.  Providing executive level perspective and input to drive and enhance top line sales as well as profitability.  Focusing on improving cash flow, inventory turns, and marketing the business to better connect with existing customers as well as driving new customer prospecting.

•	Focused on improving cash flow, inventory turns and overall profitability.
•	Marketing the business to connect with existing customers as well as driving new customer prospecting.
•	New business/brand development while streamlining the back office business structure for improved reporting, organization clarity and gained efficiency.
•	Road map development to enhance / grow overall business and backend structure. 


VP of Operations

Market leader in online brand protection for brands selling on Amazon, eBay and Walmart.com.  Selling proprietary software and analytic data.  Allowing brands to take back control of their online catalog thru tracking / reporting of unauthorized sellers, consolidate catalog listings and bundles, and optimizing brands sales ranking, review and overall presentation.
	 	
•	Business development - account research, presentations, and product demos.
•	Responsible for revenue generation.  
•	Building pipeline of targeted prospects and input into CRM.
•	Identify brand shortfalls during sales presentations to executive members ranging from sales, marketing, ecommerce and legal teams.


VP of Sales

Largest specialty Outdoor industry 3P seller on Amazon.com.  Key partner with Amazon for filling department voids in assortment as well as top tier brands.  Business was comprised of Amazon FBA selling, brick and mortar store, Shopify website platform, outlet store and warehouse.       
General Manager:	 							      
•	Responsible for overall company management (45+ members) as well as P&L for new business development, buying, accounting, stores, logistic and HR departments.
•	Stakeholder in determining and implementation of back office system, inventory replenishment system, POS system, website platform as well as logistic system.
•	2018 Inspiration Award winner Retailer of the Year from Outdoor Retailer trade show.
VP of Merchandising:	 						      
•	Sales results - took a business with flat sales for 2 years and within 2 quarters achieved 75% top line growth.  Averaged a 32% growth rate during tenure.
•	Restructured buying team and created merchandising, inventory management and online merchandiser positions based on brand expansion and growth.
•	Created new marketing initiatives, campaigns, CRM program to enhance customer interactions, communications, and events to differentiate our brand / business.  


GM / VP of Merchandising

Hardgoods licensees for numerous action sports brands like Hang Ten, Tony Hawk, Zoo York, World Industries, Shawn White and others.  Product distribution ranged from specialty shops to mass market and clubs.
 	
•	ID and develop (designing, spec, packaging and sourcing) the licensed product categories for the Hang Ten spring/summer 2014 product launch.  
•	Conducted competitive product and pricing analysis to insure product line viability and competitive edge.  Launched products from inception to sales within 9 months.  
•	Worked in conjunction with the Marketing department to develop overall brand and product stories at B2B and B2C levels and PR promotions.  


Brand Manager

Southwest regional sporting goods retailer with 52 store locations, ecommerce website, largest PADI certification seller in US, customer rentals and warehouse.  

•	Managed the Outdoors category $90 million in annual sales consisted of 9,000+ skus.  
•	Responsible for the Winter, Water, Skateboard, Scuba, Camping and Fishing divisions.  
•	These divisions combined made up some of the largest buying responsibilities while also being seasonal in nature.  
•	Responsibilities included meeting and exceeding sales budgets, creating marketing/ advertising promotions, creating seasonal assortment plans, managing store and online assortments, staying within OTB standards and improving turns and maximizing ROI.  


Sr. Buyer / DMM

Largest nationwide pool supplies retailer in the US with 500+ retail store locations and 4 distribution center locations.  Started with 200+ stores and grew to 500+ stores during tenure.  
	                                                                                                    
•	Negotiated and purchased all categories of the business during tenure.
•	Fiscal sales in 2005 under my responsibilities were $175 million.
•	Developed and introduced the largest full maintenance line of private label chemical and tools products in company history in the water chemistry / chemical categories.


Buyer

Largest nationwide boating supplies retailer in the US with 200+ retail store locations and 3 distribution center locations.  Started with 40+ stores and grew to 200+ stores during tenure.

Assistant Buyer

Find out detailed information about Todd Klasky, Founder in Rancho Santa Margarita, CA

Todd Klasky: Founder in Rancho Santa Margarita, CA

Todd Klasky

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