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Brand Design Lead

Senior Art Director/Brand Designer, aspiring Design Director. I like Pugs, coffee, reading fashion magazines, mentoring and collaborating with new designers and eating fried chicken. I also really like the beach, even though I can’t swim.

Let’s live it up and make some awesome work together!

effectively translate the Barbie brand and develop visual communication materials that support brand strategy for Barbie to multiple target consumers

create compelling creative solutions specifically for Barbie that are on-brand, can be scaled globally and can translate across all mediums including broadcast, print and digital advertising, OOH, style guide creation, photography art direction, trade show environments, experiential, merchandising, retail marketing and social

collaborate with team in a positive and productive manner including partnering with copywriters, producers, marketing partners, fellow designers and mentoring interns

create concepts and visual designs that meet the strategic parameters of the creative brief for 7-Eleven for projects that include monthly in-store kits with elements of over 400 pieces of retail POP

design projects that follow 7-Eleven brand guidelines including logo development, consumer sales promotions, and point-of-sale style guides that successfully translate
to print, mobile, digital and OOH

proven ability to multitask a variety of projects and duties within a fast-paced environment on tight deadlines

Senior Art Director

design packaging for multiple accounts such as Kmart, Sears, Target, Lowes, Menards, and The Home Depot

communicate with various licensed brands including Peanuts, Disney and Hello Kitty
to produce production packaging that follows brand guidelines

incorporate effective design to help build buying experiences for the customer including plan-o-gram design in 3D software (Google Sketchup), POP displays and pallet displays

design multiple product-line looks and style guides from concept, photo direction and mock-up, to finished production-ready packaging

communicate with buyers, out-sourced design agencies and photo studios to complete high volumes of production packaging during peak seasons

oversea and delegate design projects to junior designers

Senior Designer, Packaging

Find out detailed information about Yen Nguyen, Brand Design Lead in Los Angeles, CA

Yen Nguyen: Brand Design Lead in Los Angeles, CA

Yen Nguyen

Mattel, Barbie Brand Creative Team - Global Marketing Communications

TPN Retail, Shopper Marketing

Gemmy Industries, Consumer Product Packaging + Retail Marketing

Mountain View College

The Art Institute of Dallas