Outdoor

Skate

Surf

Travel

Hiking

Photography

Action sports

Racing

Art Director

With years of experience under my belt, I have compiled a diverse set of skills that makes me a true “one-stop" shop.  I direct, capture, and edit video. I direct and execute photo shoots. And I can direct, or personally manipulate assets, utilizing expert knowledge of Adobe Creative Suite. This allows me to achieve any look needed to complete a project. When resources are hard to come by, or a specific image is needed to complete a project, I can generate assets in both the studio and on location.


• Develop branding, strategies and style guides
• Photograph product and real estate for both print and digital uses 
• Shoot and edit videos for product launch campaigns and use on social channels
• Design initial concepts through final completion of all marketing campaigns, packaging, and front-end website creation
• Work with outside vendors to produce final deliverables as needed

• Rebrand the company’s look and feel: new logos, style guides, updated imaging, and sites as the company began to franchised globally 	
• Redesigned the front-end look and feel of K1 Speed site, and styling for the K1 Racegear e-commerce site
• Established design direction for quarterly and annual releases to ensure work stayed on brand across all marketing campaigns and packaging for consumer-facing products 	
• Created marketing initiatives, promotions, and campaigns to drive revenue during peak months and traditionally slow quarters alike by engaging specific targeted audiences at the store level
• Allocated budgets towards branded promotions across multiple social 			channels including Facebook, Instagram, Snapchat, and Twitter
• Created campaigns and designs to increase engagement and social 			followings from 30k to 260k  
• Implemented and created design templates that led to increased designer efficiency and kept designs on brand
•  Directed photo shoots and provided feedback

Creative Director

• Captured action and product photography for marketing collateral, national publications, social, and web
• Shot and edited videos for product releases, rider profiles and promotional pieces for social channels including Facebook, Instagram, Snapchat, Youtube and Twitter
• Designed initial concepts for approval by owners & sales team  
• Worked with design team to translate approved concepts into actionable deliverables across all marketing categories
• Designed mood boards for quarterly and annual releases to ensure work stayed on brand across all releases
• Created style guides to ensure 3rd party content was on brand
• Developed social and direct marketing campaigns that corresponded with print and digital marketing touch points
• Allocated budgets towards ad, site takeovers, and retail banner spaces to reach target market groups
• Made quarterly product and annual brand release schedules to hit sales goals within budget

Lead Designer

• Transformed concepts into tangible deliverables by creating sketches and initial designs to communicate ideas and direction to reduce edits, and increase efficiency
• Pitched concepts to senior leaders from both a style and look, to die lines that will properly highlight the product to ensure packaging stands out from our competitors
• Assigned projects to team members, communicated design direction, maintaining constant contact with the team to manage the workload and ensure that all deadlines were met
• Led a daily design meeting to foster discussions on current projects ensuring consistency and encourage new ideas
• Reviewed files before they were sent to press to ensure brand consistency and proper packaging of files
• Double checked printer proofs to verify accuracy, during print runs
• Inspected final packaging samples to ensure proper ratios were achieved during the pack out process

Senior Graphic Designer

Find out detailed information about Ryan Williams, Art Director in Gardena, CA

Ryan Williams: Art Director in Gardena, CA

Ryan Williams

Rhyno Studios

K1 Speed, Inc

EVS Sports

Konami Digital Entertainment

Art Institute