Fashion

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

•	Skilled at direction, management of vendors and all brand ambassadors with relative back-end administrative
•	Expertise in managing all operational aspects of large scale promotional events
•	Ability to think strategically in order to create a vision, set direction, resolve complex projects and issues
•	Manage costs by analyzing expenditures, seeking more cost effective alternatives and taking corrective action 
•	Keen knowledge of permit issues for outdoor events


Marketing Coordinator | Retail Merchandiser: July 2012 - February 2015
•	Leveraged, established and maintained relationships with key influencers while building brand alliances for sponsorships
•	Oversaw, maintained experiential vehicles while all encompassing best on-site activations and infrastructure placement
•	Led team; creating full brand marketing analytic records showcases quantitative results 
•	Interpreted data | trends and monitored project results against objectives
•	Implemented efficient | effective ways of engaging consumers, reaching large impressions
•	Daily chain account merchandizing and maintenance of regional chain account(s) with POS display build and placement 
•	Oversaw warehouse infrastructure and inventory pulls with various distributors

Event Coordination | Procurement | Retail Merchandising

I bring over 15 years of field operations and in-market team management experience to Beyond having worked with over 20 different brands. My experiential career began at the Killington Resort working local events and promotions while earning his Bachelor of Science degree in marketing. In 2000, I hit the road as an emcee and manager for the “Thunderdorm” campus technology tour.

My experience and reputation as a trustworthy and capable leader quickly found myself in high demand, managing one major event after another for several major brands, eventually leading to a role at the Vans Warped Tour in 2002. In 2006, I joined Snap Marketing, now Escalate, as an Operations Manager and immediately became an integral part of their logistics and production team. 

With the success I had landed the position, I was then promoted to be an Event Producer, a position I held through late 2010. I'm most proud of the way I have directed and executed flawless promotional campaigns that successfully connect the brand with its customers & made our clients happy. 

With this knowledge I've helped start Beyond Experiential as a managing partner.

VP of Operations

Live healthy cooking competition, targeting families. Oversaw all operational aspects of set-up/tear-down and activation. Coordinated in-market deliveries (water, generator, forklift). Managed and maintained all technology associated with the event set, including lights, sound, generator and cooking appliances. Daily forklift operation. Kiosk with digital management with all technical troubleshooting needs.

Aetna Healthy Food Fight Tour Technical Director

Ford Focus Product Specialist

Poland Spring Block Party

Project Manager

Lead a team that researches, coordinates, and executes all experiential marketing programs; Work closely with client services and creative and sales teams to support client objectives; Source vendors to achieve the most technologically efficient and effective fabrication of projects; Oversee vehicle/trailer and structural build-outs; Seek alternative energy solutions for programs’ vehicle needs; Create new vendor relationships and cultivate existing relationships; Direct program objectives including trafficking art work from client to vendor, creating purchase orders while adhering to budgetary strictures, coordinating graphic installs, and overseeing logistical planning.

Experiential Marketing Producer/Operations Manager

REVLON FABULASH TOUR, New York, NY
Logistics Manager: (April - June, 2005) eight set-up crewmembers within a 20-market beauty mall tour; Responsible for site meetings for all operations and load-in needs; Coordinated A/V set-up, drop shipments, and lodging; Worked with vendors to administer all components of tour.

CARTOON NETWORK, TBS, PLAYSTATION 2, New York, NY
Advertising Development Agent: (January - May, 2004) Developed and built a network of nightlife venues to ensure advertisers can post campaigns in the most current and diverse establishments; Formed new business partnerships within niche requirements; Scheduled meetings with venue owners; Completed site surveys and venue profiles.

Field Manager (Freelance)

LIME PUBLIC RELATIONS AND PROMOTIONS - SHARP: THE AQUOS PROJECT, New York, NY
Assistant Manager: (January - March, 2005) Showcased Sharp’s Aquos L.C.D. televisions in an art gallery atmosphere; Responsible for daily consumer walk troughs’ of the “More to See” campaign, with an emphasis on understanding the product line and its features; Coordinated audio and visual needs for special events.

Pop-Up Store Assistant Manager (Freelance)

REVOLUTION MARKETING - FUSE TV, New York, NY
Assistant Manager: (June - August, 2005) Managed two branded areas within each venue; Managed and trained local staff; Captured teen audience with various activities, thereby creating a FUSE brand “Warped Tour” experience; Responsible for coordinating set-up locations, drop shipments, and tour wrap-up; Ensured proper daily operations; Completed inventory reports.

SEISMICOM - SAMSUNG / CINGULAR, Chicago, IL
Emcee/ Event Producer: (June - August, 2004) Enhanced the perception of Samsung and Cingular service via the “Warped Tour” experience; Managed the “Live  Lounge” area and introduced Samsung and Cingular as presenting sponsors; Responsible for set-up and tear-down; Hosted on-site activities, band and artist autograph signings; Completed daily recap and inventory reports.

FUSE INTEGRATED SPORTS MARKETING - MOTOROLA, Burlington, VT
Emcee/Manager: (June - August, 2002) Introduced the “Hellomoto” campaign targeting the teen market; Responsible for set-up and breakdown of full interactive trailer; Oversaw proper site location and product demonstrations; Coordinated interactive activities to win premiums.

Manager (Freelance)

CREATIVE PROMOTIONAL CONCEPTS - COCA-COLA: NCAA SPIRIT OF CHAMPIONS TOUR, Eagan, MN 
Emcee/Manager: (February - May 2004) Served as team player in 16-week tour visiting all major NCAA events throughout the United States; Responsible for driving 24’ truck, organizing interactive games, and full day set-up / breakdown; Managed and trained local staff.

Emcee / Manager (Freelance)

MERCEDES BENZ: EXTREME DRIVE EVENT, New York, NY
Project Coordinator/Producer: (September - November, 2004) Generated brand enthusiasm by giving consumers hands on experiences with Mercedes Benz vehicles; Developed test driving course in three markets during a three week period; Responsible for coordinating locations, premium orders, storage, catering, all staff, and logistical needs; Prepared final event report and documentation photos for client.

VERYFINE: FRUIT 2-0, New York, NY
On-site Market Manager: (June - August, 2003) Worked on this eight week sampling promotion; Responsible for driving cargo van, managing two staff members, sourcing daily site locations, and completing daily product positioning and event reports.

Market Manager / Project Coordinator (Contract)

MDR EVENT MARKETING, INC. - ACLU COLLEGE FREEDOM TOUR, Brooklyn, NY
Assistant Tour Manager: (September - November, 2003) Worked on a six-week hip-hop tour consisting of eight college campuses; Engaged students and professors with the principles associated with the ACLU; Responsible for coordinating with the artists for each market; Ensured all logistics were executed; Managed and hired all local staff.

Assistant Tour Manager (Freelance)

MR. YOUTH - PLAYSTATION 2, Panama City Beach, FL
Emcee/Manager: (March - April, 2003) Worked on four-week stationary promotion, targeting college students. Conceptualized initial set-up for event trailer with client; introduced the latest featured games; Promoted on-site brand awareness (emcee) of all product and brand copy points; Hosting stage contests; Managed and trained local staff.

Emcee / Manager - Spring Break - Panama City Beach (Feelance)

ALLOY/360 YOUTH, INC. - CEA THUNDERDORM CAMPUS TECHNOLOGY TOUR, Cranbury, NJ
Promotional Manager: (September - November, 2002) Served as second year team player on 13 week tour consisting of 24 college campuses; Introduced the latest consumer technology for the college lifestyle and coordinated on-campus entertainment, using an interactive product demonstration; Trained local staff at each location and completed all reports for each location.

Emcee / Promotional Manager (Freelance)

GRAND CENTRAL MARKETING - HBO: ALI G TOUR, New York, NY 
Road Manager / Emcee: (January - April, 2002) Worked on five week tour to introduce HBO comedy series “Da Ali G Show, ”targeting the action sport market; Drove 24’ limousine; Hosted daily contests; Sourced locations within each market; Maintained premium inventory; Coordinated with local managers; Managed and trained all local staff.

Road Manager / Emcee

YOUTH STREAM MEDIA NETWORKS - C.E.A.THUNDERDORM  CAMPUS TECHNOLOGY TOUR, New York, NY
Promotional Manager: (September - November, 2001) Served as a team player on five week tour consisting of 15 college campuses; Introducing the latest consumer electronics to the college market; Drove a 15’ truck to have on-site brand awareness; Coordinated raffle times; Instructed staff and completed event report summaries for each location. 

YOUTH STREAM MEDIA NETWORKS - E*TRADE, New York, NY  
Local Manager: (December, 2001) Hired two assistants; Executed hand-to-hand flyer distribution, and the explanation of “E*TRADE Stock Baskets.”    

CINGULAR WIRELESS - EXPRESS YOURSELF COLLEGE TOUR  
Travel Staff: (November - December, 2001) Integrated students within promotion, enabling them to socialize while playing many games and to register for raffles.   

PLANET JAVA SAMPLING TEAM (TRI-STATE), New York, NY 
Brand Ambassador: (September - October, 2001) Introduced flavored iced coffee beverage to consumers; Created brand awareness through product sampling and premium giveaways at select locations; Assisted in completion of event report summaries; Executed photo documentation at various events.

Promotional Director: (June, 1998 - August, 2001) Responsible for planning of company’s seasonal catalog; managed professional team and coordinated promotional advertising; Organized and arranged promotional demonstrations and national tours. Planned all logistics and oversaw trade-show booth design, preparation, travel and set-up; Coordinated withsponsors for upcoming tours and related events.

Sales Manager: (June, 1998 - August, 2001) Monitored and maintained daily customer contact with more than 200 retailers and distributors; Maintained accounts receivable, established new accounts, and maintained credit card terminal batching 
(e-commerce and wholesale).

Sales Manager

FRIDGE MAGAZINE, New York, NY          
Circulation Manager: (March, 1996 - August, 2001) Oversaw national and international distribution; Developed and maintained relationships with new vendors and distributors on a national and international level; Assisted with organizing promotional activities and special events.

Circulation / Events Manager

Find out detailed information about Adam Gottlieb,  in Van Nuys, CA

Adam Gottlieb: in Van Nuys, CA

Adam Gottlieb

POPwater

Beyond Experiential

G2 Worldwide

Mr Youth

Encompass Media Group

Revolution Marketing

Escalate - the Experiential + Word of Mouth Marketing Agency

Zoom Media

LIME PUBLIC RELATIONS AND PROMOTIONS New York, NY

Warped Tour Sponsor (various)

CREATIVE PROMOTIONAL CONCEPTS Eagan, MN

On The Go Marketing

MDR MARKETING, INC.

Mr. Youth

Alloy Marketing & Promotions (360 Youth), Cranbury, NJ

GRAND CENTRAL MARKETING - HBO: ALI G TOUR, New York, NY

Youth Stream Media Networks

Infamous Skateboards

Fridge Magazine

Castleton State College

Nassau Community College

WT Clarke HS