Gary Penn

Gary Penn

GLOBAL VICE PRESIDENT, DTC DIGITAL & ECOMMERCE

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Summary

Accomplished leader in global e-Commerce, DTC and digital marketing – forecasting, P&L, program management, OmniChannel operations, platform implementation, IT integrations, global strategy, UX/UI, merchandising, mobile, social. Executive Team experience. Acute understanding of the digital space.

ACHIEVEMENT HIGHLIGHTS
• Skilled Executive: Drives top & bottom line growth for major brands. Graduate of the Columbia Sportswear Executive Development program / winner of the action project annual contest.
• Team Builder: Built scalable web and ecommerce teams at four global brands from scratch. Awarded “Employee of the Year MVP” at prAna in 2016 for the entire company.
• Program Manager: Experienced Director of nine (9) international B2C e-Commerce deployments / re-platforms – the “whole package” – Budget, UX, UI, Platform and Integration.
• Solution Provider: Directed the architecture, development and deployment of a global CMS and eCatalog system coordinating content authors for over a dozen domains in six languages.
• International Leader: Managed the operations of an international consumer goods company to provide global B2C and B2B presences, unified branding, high availability and analytics.
• Experienced public speaker in e-commerce, social & mobile; contributing writer on LinkedIn.

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