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Operations Administrator

Administrative Assistant with a business degree and twenty years of progressively responsible marketing experience. My organizational, time management and technical skills allow me to take on many tasks, freeing up those I support to focus solely on their important business responsibilities. I have extensive experience using Microsoft Excel, PowerPoint and Access, working with data and creating spreadsheets, reports, charts and graphs showing both qualitative and quantitative data used to create and deliver c-level presentations of measurable information and strategies to support management decisions.  

•	Respond to e-mail inquiries and phone calls from consumers interested in private and corporate captained charters, sailing Lessons, membership or Harbor 20 sailboat rentals.
•	Maintain Contact database, add leads and update existing contacts as events are scheduled.  Track leads based on source and determine ROI.
•	Schedule Events, and secure the Boats, Captains, Crews, Dinghys and Bedding on the Work (Apple), Boat (Google) and SailTime (website) Calendars as required.
•	 Send Confirmations to clients for all scheduled events including important details such as where to meet the captain based on the location of the boat.
•	Ensure captains have detailed instructions and required paperwork for each event.
•	Administer and correct American Sailing Association (ASA) tests, input data into ASA system, communicate test scores and ASA member ID information.
•	Create marketing communications using an online e-mail marketing service (MadMimi) to speak to four different audiences including sailing school students, charter clients, SailTime and Harbor 20 Club members.
•	Reconcile Monthly Member Payments and Captain Invoices to actual events.
•	Attend special events, be outgoing and take pictures.
•	Work on special projects as required.


•	Provide executive secretarial and administrative support to the Manager and Management Staff at the City of Long Beach Fleet Services Bureau.
•	Maintain Fleet Services Bureau Annual Calendar, and calendars for the Bureau Manager and his direct reports, coordinate schedule, arrange and confirm meetings, and appointments, screen requests for appointments.
•	Prepare travel related documents and estimates for the Fleet Services Bureau administrative staff and create expense reports.
•	Serve as central point of contact to coordinate Fleet Services Bureau Customer Meetings, verify customer liaisons and communicate with the regarding agenda items for upcoming meetings.
•	Attend all Management Staff and Customer Meetings and record, translate and distribute the minutes.
•	Answer, screen and direct telephone calls and take messages for the Fleet Services Bureau.
•	Review and prioritize correspondence for the Fleet Services Bureau Manager.
•	Organize, maintain and update confidential files, electronic files, documents and records
•	Plan, organize and plan for special events and meetings. 
•	Participate in or manage special projects including the ticker message and presentation for the big screen monitors and preparing the Quarterly Newsletter.


Department Secretary

•	Comply with the technical protocol procedures to deliver the highest quality aesthetic services consistently to Ulta Salon clients in a safe, hygienic, professional and pleasant manner. 
•	Maintain a clean, neat and orderly work area at all times. 
•	Demonstrate, recommend and sell appropriate home care products and facial treatments. 
•	Maintain technical records related to services and confidential client information. 
•	Review and update client information prior to services provided. 
•	Assess back bar inventory on a weekly basis and prepare supply order for manager approval.
•	Between scheduled appointments, assist Ulta shoppers with all their needs and convert them to Ulta Salon clients focusing on skin care products and facials with the goal of increasing skin service and product sales in a commissioned environment. 


Sr. Skin Therapist

Accomplishments include: 
•	Improved the utility of California Hispanic Yellow Pages by eliminating the “flip” format and created back cover opportunities resulting in annual sales revenue of $607,000. 
•	Lead a cross-functional team that challenged the California Public Utilities Commission Ruling resulting in the elimination of unnecessary white pages listings distributed in Huntington Beach, California, and a cost savings of $200,000. 
•	Directed efforts to re-define boundaries of the Airport Metro, California Yellow Pages to match consumer shopping patterns. Project was successful in-that the increased costs were covered and 30% profit margin maintained by the resulting additional annual sales revenue of $348,000. 
•	Developed business plan that resulted in the 2006 launch of Internet Video products on America’s number one Online Yellow Pages, Superpages.com. 
•	Winner of the 2006 “Top of the Arc” team award for participation as a cross functional member responsible for the development and deployment of a new pricing concept that bundled together a multi-media platform of advertising solutions including Yellow Pages, Direct Mail, Call Tracking, and Superpages.com using one simple product code and a discount that made the package attractive for clients. The Top of the Arc award is the highest award that can be achieved by a non-selling employee. 
•	Identified opportunity for Search Engine Marketing product first introduced by Idearc Media in Los Angeles, California in October, 2007 resulting in $1.3 million in sales through July 2008. 



Sr. Marketing Manager

Find out detailed information about Anna Spade, Operations Administrator in Huntington Beach, CA

Anna Spade: Operations Administrator in Huntington Beach, CA

Anna Spade

SailTime Newport Beach

City of Long Beach-Fleet Services

Ulta Beaty

Idearc Media/Supermedia/Verizon Information Services/GTE Directories