Bike

Golf

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Surf

Tech

Matt is a brand-building expert in the digital space with 10+ years experience launching top brands into new channels and markets. With a background in design and production, and a focus on games and content, Matt can help identify opportunities for your brand or business, outline a vision, and drive execution from concept to implementation.  

Best Results:

•	Increased Hot Wheels audience 84% YOY with key growth from YouTube, Instagram and mobile gaming.
•	Developed best-selling DLC pack for Forza Motorsports 6, executing key influencer marketing strategy.
•	Built physical-to-digital retail marketing campaign, increasing revenue 57% YOY.

Brands: Hot Wheels, Disney/Pixar Cars, Mattel Games

Developing digital content strategy for Hot Wheels across games, social media, web, and e-commerce.

•	Led launch of toys-to-life mobile game platform connected across entire Hot Wheels product line (300MM toy packages worldwide).
•	Developed Track Builder, an online construction game with over 1-hour average engagement. 
•	Identified new opportunities in digital including user-generated content and gaming partnerships.

Digital Marketing Manager

Led design and development of key PR, brand marketing, and social media campaigns.

•	Identified and developed opportunities for IP in the digital space.
•	Built case and developed marketing launch for new games in mobile and social for Curious George and The Oregon Trail.
•	Assisted CMO in developing briefs and brand overview for major re-brand.

Digital Strategist

Led development and implementation of e-mail marketing and lead generation system, generating database of 7.5 million contacts.

Digital Producer

Managed e-commerce site generating $28MM / year.

E-Commerce Marketing Manager

Find out detailed information about Matt Babiarz,  in Santa Monica, CA

Matt Babiarz: in Santa Monica, CA

Matt Babiarz

Mattel, Inc.

Houghton Mifflin Harcourt

Houghton Mifflin Hacourt

Wayfair

University of Rochester