Matt is a brand-building expert in the digital space with 10+ years experience launching top brands into new channels and markets. With a background in design and production, and a focus on games and content, Matt can help identify opportunities for your brand or business, outline a vision, and drive execution from concept to implementation.
• Increased Hot Wheels audience 84% YOY with key growth from YouTube, Instagram and mobile gaming.
• Developed best-selling DLC pack for Forza Motorsports 6, executing key influencer marketing strategy.
• Built physical-to-digital retail marketing campaign, increasing revenue 57% YOY.