Danielle Johnson

Danielle Johnson

Digital Marketing Manager

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Summary

Marketing Manager, Web ServicesIrvine CompanyStrategy, execution and management of all digital marketing initiatives. Oversight of creative design, media campaigns, and website development projects. Cross divisional lead, serving as the liaison between external agencies and internal stakeholders. Responsible for achieving marketing and sales goals within the digital space. Strategic management of business priorities and resources. Marketing SpecialistFreelanceProvided consultant services including marketing strategy development, creativeDesign, web design, social media management. Management of marketingCampaigns including media buys, campaign optimization, and analytics.Marketing AnalystFPI ManagementIncreased ROI across FPI’s portfolio through implementation of strategic marketingPlans. Improved brand reputation through internet review and social media sites.Produced a collection of internal training videos for digital and social mediaMarketing. Negotiated vendor contracts and executed innovative changes toIncrease brand awareness and revenue. Optimized a portfolio of websites to achieveFirst page placement in Google search results.Marketing InternTMG CommunicationsManaged day to day marketing operations including press kits & releases,Newsletters, and copy-writing. Active involvement with media relations, special events,And RFP preparation.

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