Dennis Purcell

Dennis Purcell

Creative Director
Currently: Design Director at Kanex
Location: Hermosa Beach CA
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I’m a LA based creative director with 20 years of hands on art direction and design experience with top-tier action sports, video games, entertainment, and consumer electronics brands. Museums, not for profits, and national campaigns such as Revlon Run/Walk have also been part of my client list. Creative solutions I worked on helped many established and emerging brands to evolve and in some cases to even grow in to sectors they did not plan originally.

I have great passion for innovative/conceptual thinking, good design, and developing strong brand identities. I am well versed in every aspect of communication design (i.e. print and digital advertising, packaging, website, P.O.P., logos, catalogues, trade show, apparel/clothing design) and creative direction including print, audio, video, photography, and art direction. In addition to being proficient in all design related programs and languages, I design/code/host/manage a large portfolio of client websites.

I have built teams, mentored young talents, worked both in-house brand & agency environments, and run my own creative studio for more than a decade. My work has won many awards, got published, and has been showcased in Pasadena Museum of California Art.

I also have a unique pro motocross racing background which helps me best serve to action sports clients/employers by creating most intelligent solutions for their business.

Work Experience



Interests & Groups

  • Painting
  • Music
  • Gallery Hopping
  • Motorcycle Builds
  • Camping
  • Travel
  • Reading
  • Surfing
  • Snowboarding
  • Skateboarding
  • Motocross
  • Mountain Biking
  • Wakeboarding
  • AIGA Los Angeles

Education History





Talent Acquisiton Professional  
Freelance Art Director/Graphic Designer/Idea Crafter  
Creative Director  
Marketing | Branding | Analytics  
Entry Level Associate  
Business Development - Surf, Skate & Snow  
Freelance Fashion & Textile Designer  
Graphic Designer  
Product Developer / Production Manager  


Absolute Board Co.