I’m a LA based creative director with 20 years of hands on art direction and design experience with top-tier action sports, video games, entertainment, and consumer electronics brands. Museums, not for profits, and national campaigns such as Revlon Run/Walk have also been part of my client list. Creative solutions I worked on helped many established and emerging brands to evolve and in some cases to even grow in to sectors they did not plan originally.
I have great passion for innovative/conceptual thinking, good design, and developing strong brand identities. I am well versed in every aspect of communication design (i.e. print and digital advertising, packaging, website, P.O.P., logos, catalogues, trade show, apparel/clothing design) and creative direction including print, audio, video, photography, and art direction. In addition to being proficient in all design related programs and languages, I design/code/host/manage a large portfolio of client websites.
I have built teams, mentored young talents, worked both in-house brand & agency environments, and run my own creative studio for more than a decade. My work has won many awards, got published, and has been showcased in Pasadena Museum of California Art.
I also have a unique pro motocross racing background which helps me best serve to action sports clients/employers by creating most intelligent solutions for their business.