Lifestyle

Outdoor

Product Marketing Manager

Product Management and Marketing professional, with more than a decade of experience. Passion for the outdoors, travel, and endurance sports.

Drive customer and member research and analysis for jobs marketplace. Collaborate with cross-functional B2B and B2C teams to launch new products and features.

Held two concurrent roles in:

Data Analytics: Lead travel industry research, identified market trends, and provided strategies in product assortment and pricing for adventure tourism leader. Drove customer analytics to inform Yield Strategy and segment expansions.

Product Management: Selected for high-profile IT overhaul project to identify user needs and product gaps. Partnered with developers and stakeholders to customize new inventory acquisition platform.

Product Management & Data Analytics

Designed process, sourced vendor, and local marketing programs. Created content and layout for published stories, press releases, blog, social, and in-app messaging. Managed partnerships for brand activation at local events.

Marketing Manager (Contractor)

Led cross functional teams to develop new products and update existing products. Instrumental in all phases of product life-cycle, from initial concept to development to commercialization. Worked closely with internal teams (R&D, Operations, Sales, Marketing, Creative, Quality, Regulatory, and Finance), as well as external vendors (packaging, co-packing, design, and printing) to deliver new packaging and final products.

Product Manager

As Athleta added its initial brick and mortar stores to its business, evaluated sales impacts to inform further expansion of retail footprint. Determined the impact of the catalog as a marketing tool for retail and of retail stores as a marketing tool for the online channel.

Marketing & Business Strategy Manager

Find out detailed information about Pamela Kennedy, Product Marketing Manager in San Francisco, CA

Pamela Kennedy: Product Marketing Manager in San Francisco, CA

Pamela Kennedy

LinkedIn

Backroads

Strava

GU Energy Labs

Athleta