Bike

Lifestyle

Moto & Powersports

Outdoor

Snow

Streetwear

Mountain biking

Snowboarding

Golf

Motorsports

Sr. Manager, Sports Marketing

Highly strategic, innovative professional with 10 years of extensive experience in experiential marketing and sports management. Demonstrated expertise in sports marketing with full management of program development, implementation and execution. Proven talent providing strategic leadership and innovative thinking in reaching consumers through high profile awareness events and retail strategies. Analytical and entrepreneurially skilled in creating new and compelling ideas that align with evolving market conditions. Collaborative communicator continually focused on building relationships and promoting synergy across business lines and global entities to drive positive change, comprehensive business approaches and enhanced profitability. Strong organizational skills and ability to multi-task in high stress environments while consistently meeting deadlines

Directed the execution of Red Bull’s regional sports strategy – category prioritization in experiential marketing, corporate partnerships and agency management. Professional athlete management and execution of annual event calendar. Build consumer marketing strategies for events, athlete projects and key account programming with Sales, Partnerships and Digital Marketing teams. Negotiate contracts, event presence, brand representation and manage high-profile athlete relationships across traditional and non-traditional sports disciplines including Mountain Bike, Snow and Hockey and E-Sports.

Managed general marketing functions for the New England territory – events, advertising strategy, ambassador network, consumer mapping and innovative cross-functional collaboration. Management of marketing agency contracts, partnership negotiations and overall accountability of assigned project scopes. 

Field Marketing Manager

Project Director for the US Bentley Motorsport division - collaborate with global Sales and Marketing teams developing multi-year campaigns designed to increase brand relevance, sales growth, and retailer performance via motorsports messaging and events. Team relationship management, contract negotiation, athlete and driver identification.

Motorsports Marketing Manager

Managed the marketing strategy for the eastern United States – meeting global business objectives, increasing market share and revenue growth through Bentley retail network. Managed all reporting tools for lead management, budgeting and pipeline growth to determine ROI and course correction of marketing campaigns. 

Regional Marketing Manager

Find out detailed information about Jon DiVaio, Sr. Manager, Sports Marketing in Boston, MA

Jon DiVaio: Sr. Manager, Sports Marketing in Boston, MA

Jon DiVaio

Red Bull North America

Red Bull North America

Bentley Motors Inc.

Bentley Motors Inc.

PLYMOUTH STATE UNIVERSITY