Creative Agencies

Music

Skate

Snow

Surf

Creative Account Manager

Digital and social media marketing specialist with in house and agency experience. Passionate about action sports, brand marketing and experiential marketing. Motivated, self-starter who is devoted to connecting consumers and brands. Well-versed in social media marketing, content initiatives and elevating brand experience through digital platforms. Background in action sports and entertainment, operations management, and B2C content marketing. Most recently selected out of 2,000 applicants  to participate in Hurley/Nike ICON  program as Digital Marketing ICON.

-Oversee social strategy, content creation and creative production for the following 20th Century Fox theatrical films:
• Miss Peregrine's Home for Peculiar Children (2016)
• Alvin and the Chipmunks: The Road Chip (2015)
• Hitman: Agent 47 (2015)
• Spy (2015)
-Lead a team of coordinators in day-to-day operations, tracking deliverables against campaign calendar and work-back schedules to ensure client needs are met
-Work cross-functionally with internal Design and Animation departments as well as Fox Domestic and International teams
-Facilitate social initiatives for trailer debuts, press junkets, cast Twitter chats and premieres
-Leverage existing and emerging social platforms, consumer behavior, influencer programs and campaign analytics in making recommendations to client
-Work directly with client and partner agencies on digital initiatives including earned and paid media, social surrounds and conquesting

-Specialties: client relations, project communication and management, short and long term social strategy, community engagement

Selected out of 2,000 applicants to participate in a full-time 10 week intensive, project-based internship at Hurley, the surf apparel category of Nike. Projects are presented to representatives from Hurley and Nike at the culmination of the internship.

• Areas of focus include digital sports marketing, product marketing, social media management and community engagement through branded social channels.
• Monitored and engaged brand member relationships on social channels including Facebook, Twitter and Instagram 
• Developed copy for use across social platforms including Hurley and Hurley Women
• Assisted in coordinating weekly and long-term social media strategy by identifying key sport moments and creating athlete driven, brand supported content
• Completed training with Nike Global Platform Enablement Managers in social media planning tools including Sprinklr and Opal Moments
• Collaborated with photographers to create and organize digital assets showcasing seasonal product stories
• Worked cross functionally with 7 other ICONs from various departments to develop and conceptualize a best-in-class digital service for Hurley's core consumer and the modern athlete; forecasted ephemeral content as the cornerstone of evolving social media and implemented the trend into proposed mobile application
-Developed tactics to capitalize on global sports moments aligned with Hurley’s current market strategy
-Pitched go-to-market strategy for 2016 Olympics to Hurley and Nike executives
-Spearheaded meeting coordination, agenda preparation and debriefing, and management of deliverables calendar

Digital Marketing ICON

• Completed an extended internship reporting directly to DTC Marketing Manager, Social Media Coordinator and Community Managers at WHQ
• Actively communicated the Vans brand voice to consumers by providing one-to-one customer experience across a variety of social media platforms (Facebook, Instagram, Twitter, Tumblr, Youtube, Vine)
• Served as liaison for Vans talent including artists, athletes, musicians and contest winners; manage promo orders through B2B sales and distribution center
• Utilized and created analytic reports through Facebook Analytics, Piqora Marketing Suite and Oracle SRM Social Cloud Suite
• Monitored social engagement and consumer activity around '#LIVINGOFFTHEWALL' brand campaign
• Compiled wrap reports for social media campaigns by identifying core competitors and gathering social media metrics from campaigns
• Curated content for Vans Surf Tumblr
• Understood and leveraged the use of social media channels: Facebook, Instagram, Twitter, Tumblr, Pinterest, Youtube, Vine

Social Media Intern

• Collaborated with Editor-in-Chief to coordinate weekly media outreach
• Developed media contact list and drafted pitches

PR & Marketing Coordinator

• Performed responsibilities of S&R Lead in one of two retail specialty concept stores under the Nike brand
• Provided a high level of product expertise incorporating the company’s portfolio brands of Nike, Hurley, and Converse as well as in-house customization services
• Utilized Full Circle ERP software and Hurley best practices to ensure consistent planning and execution of product flow (shipping and receiving, product orders/transfers, visual merchandising)
• Communicated with inline retail operations and allocations team concerning POs and replenishment strategies
• Promoted brand standards throughout sales floor and BOH
• Partnered with management team and associates to ensure pinnacle brand experience for consumers, assist in POP and visual merchandising build out
• Performed store opening and closing responsibilities; ensure 100% zone coverage
• Accountable for assuming all responsibilities of Store Manager's absence
• Oversaw social media accounts relating to Salvation stores, Instagram KPI reach resulted in 500+ followers after implementing relevant content to engage users and connect consumers with the store (@salvation_malibu)
• Partnered with Hurley Digital Media Team at corporate headquarters acting as liaison to drive in-store marketing initiatives
• Submitted weekly social media road maps and initiatives to Digital Marketing Director for feedback and implementation

S&R Operations Lead Manager

Find out detailed information about Emily Cheng, Creative Account Manager in Los Angeles, CA

Emily Cheng: Creative Account Manager in Los Angeles, CA

Emily Cheng

McBeard

Nike Inc.

Vans/VF Corporation

The Inertia

Hurley/Nike Inc.

Pepperdine University