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Strategic marketing professional offering 5+ years of experience leading key growth initiatives across large multinational corporations. Known as an expert in delivering high-impact digital marketing campaigns and integrated marketing strategies that drive brand awareness and business growth in a fast-paced environment. Data-driven, committed, and creative with a proven progressive career reflecting strong leadership experience that builds and leads motivated teams. Highly praised for work ethic, attention to detail, storytelling and written and verbal communication skills, and successful delivery of work. Fluent in English and Spanish. 

- Spearheaded all strategic planning, implementation, and execution of Red Bull's Collegiate Marketing initiatives across the United States representing 50% of total global revenue.
- Coordinated live events including Red Bull Campus Clutch with 2500 participants, resulting in 5% increase in brand awareness within gaming audience.
- Trained 65 field team members on Collegiate Marketing program strategy, KPI development, and insights.
- Built product sampling strategy to drive trial and awareness of Red Bull portfolio, providing 2M samples to prospective consumers.
- Created strategy and programming across 750 part-time brand ambassadors at 450 universities nationwide.
- Managed $5M marketing budget and partnered with key stakeholders to develop and launch key sports, brand, and culture programs through 360 marketing campaigns.


BRAND MARKETING, NATIONAL COLLEGIATE MARKETING MANAGER

- Led team of 50 direct reports to implement Northern California Collegiate Marketing and Product Sampling programs and meet annual business plan objectives.
- Directed and executed collegiate programs across 6 colleges to increase brand awareness and household
penetration.
- Managed $20K budget and partnered with key stakeholders to develop and launch key sports, brand, and culture full 360 marketing campaigns including largest project Red Bull Music Presents.


BRAND MARKETING, CONSUMER COLLECTING SPECIALIST

Find out detailed information about matthew partida,  in Santa Monica, CA

matthew partida: in Santa Monica, CA

matthew partida

Red Bull North America

Red Bull North America

Academy of Art University