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Real estate & decorating

Senior Category Manager

Seasoned marketing professional driven to succeed with a positive attitude. Skilled project manager and brand strategist with a keen eye for detail and track record for results. Eager to produce impact and contribute to your establishment’s long-term success.

Accelerated category-specific growth and sales with targeted B2B distribution partners.
Defined pricing strategies and profitability for product portfolio.
Developed and executed growth and marketing plans/campaigns for product lines based on market research, opportunities, and target accounts.
Developed marketing and training materials to support sales team. 
Developed and launched content for e-learning platform resulting in +8% sales increase vs. untrained employees. 


Led the marketing integration of four new brands into the Walter family 
Defined and developed brand strategy and focus product portfolio of newly acquired brands 
Developed and executed successful demand generation/advertising campaigns to accelerate brand growth; including landing pages, paid and unpaid media, and creative design 
Developed new packaging rollout and marketing collateral
Planned and executed first virtual national sales meeting 


Brand Manager

Planned and executed content strategy through competitive market research, platform determination and audience identification
Design and execution of all product marketing collateral
Content creation for digital properties and social channels 
Management of all digital and print advertising assets for WALTER in North America, including strategic planning, creative design and facilitation with media partners and publications.
Preparation and analysis reports and dashboards to track, monitor and optimize digital performance
Hubspot Marketing Automation and Salesforce CRM Super User
Tradeshow and event management


Marketing Communications Manager

Find out detailed information about Stephanie Boucher, Senior Category Manager in Montreal, QC

Stephanie Boucher: Senior Category Manager in Montreal, QC

Stephanie Boucher

Walter Surface Technologies

Walter Surface Technologies

Walter Surface Technologies