Bachelor of Business Administration (B.B.A)

Bike

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Yoga

Health & Fitness

Reading

Outdoors

Concerts

Health & fitness

Travelling

Museums

A dynamic and creative bilingual marketing professional with a proven track record in
developing and executive very effective marketing and business strategies aligned with
corporate goals. A very adaptable and versatile team player, with an extensive
experience and expertise in retail and in the action sports and clothing industry.

Tamaggo Inc. :: www.tamaggo.com :: 
Marketing Consultant

• Elaborate marketing plan
• Project management

Marketing Consultant

Lolë :: www.lolewomen.com :: 
B2B and Retail Marketing Manager (Contract maternity leave)

• Responsible of sales tools production and development for wholesale, retail and
retail partnerships (Catalogs / POP). All markets CAN, USA, Europe
• Manage the development, realization, costing, vendors, inventory, deadlines
monitoring and the follow-up of specific retail tools such as shopping bags,
hangers and mannequins & promotinal items. All markets CAN, USA, Europe
• Supervise the merchandising plans
• Elaborate the annual retail marketing strategies and the promotions related to
them (CAN/US)
• In collaboration with the marketing team and various intern clients, monitor the
development, merchandising and installation of shop in shop and pop up stores
and produced communication items to support launch
• Manage trade marketing budget
• Project leader for key retail partneship openings

B2B and Retail Marketing Manager

Lise Watier :: www.lisewatier.com :: 
Marketing Consultant brand image (Contract 3 months)

• Create and develop marketing tools such as product catalog, packaging,
brochures and leaflets for makeup and cosmetics branch
• Participated in new product launch overviewing legal aspect and brand
deliverables
• Managed various projects for Trade department
• Ensure brand consistency in all communications

Marketing Consultant brand image

EC3D Sports :: www.ec3dsports.com :: 
Marketing Manager (Contract maternity leave)

• Create marketing and commercial tools such as product catalog, packaging,
brochures and leaflets
• Promote and market products
• Responsible for the launch of new website, E-com platform and sales strategy
• Manage the ec3d athletes program
• Responsible for web and Social Media content
• Plan and coordinate trade shows
• Develop creative direction and coordinate catalog/advertising photo shoots

Marketing Manager

KTM Canada :: www.ktm.com ::
Marketing Manager

• Elaborate the marketing strategic planning
• Plan and execute events (sales meetings, tradeshows, demo events, media events)
• Elaboration of the yearly advertising plan (print media & online)
• Development of special promotional material for sales force and events
• Web and Facebook content management for Canada specific site
• Preparation and administration of yearly marketing budget
• Write press release (company news, partnerships, race reports)
• Planning and coordination of photoshoot
• Development and coordination of corporate partnerships

Billabong Canada :: www.billabong.com :: 
Marketing Coordinator

• Preparation and administration of yearly marketing budget for the women’s division
• Creation and organization of events
• Development of public relation campaigns and inside communication information.
• Elaboration of the yearly advertising plan (print media & online)
• Responsible for building the women’s athlete team and ambassadors
• Development of promotional material for sales force and custom POP to support
events, in store branding
• Web content management for Canada specific site

Marketing Coordinator

Find out detailed information about Catherine Desrochers,  in Laval, QC

Catherine Desrochers: in Laval, QC

Catherine Desrochers

Tamaggo Inc.

Lolë

Lise Watier

EC3D Sports

KTM Canada

Billabong Canada

HEC Montreal