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Senior Community Relations Specialist

The Community Relations department supports the branches and the credit union at large by organizing events and programs which help promote the culture and image of Cal Coast. These events include but are not limited to: The SD Humane Society Telethon, Making Strides Against Breast Cancer Walk, Cash 4 Schools, Jungle Bells at the San Diego Zoo, and involvement in local and regional chambers of commerce. 

Additionally, Community Relations is always seeking and securing new Preferred Partners.  Previously referred to as SEGs (Select Employee Groups), Preferred Partners are companies and organizations with over 100 employees who partner with California Coast Credit Union not only in the community but also internally.

As Community Relations Manager I am charged to:

• Coordinate directly with influential business executives to forge mutually beneficial partnerships

• Design and manage the implementation of marketing and business development strategies aimed at promoting membership and loan growth

• Represent CCCU positively within the community, ensuring that our mission of “people helping people” remains our focus as we serve our members and help them achieve their financial goals

• Serve as an ambassador for CCCU in our partnerships with local educational institutions such as CSUSM, SDSU, Miramar College, Mesa College, MiraCosta College, and Palomar College

• Supervise CCCU’s charitable contributions while coordinating the approval process, screening requests, and directing the disbursement of funds so as to achieve optimal ROI

•	Developed, branded and launched PMCU@Work Program to drive community membership growth
•	Identify, pursue and acquire partnerships with local businesses & community organizations 
•	Negotiate and manage community and corporate sponsorships, partnerships and events
•	800% YOY increase in strategic partnerships & 2000% YOY new member growth 
•	Hire, manage and coach a sales staff which is responsible for 10% YOY net member growth 
•	Implement & manage CRM databases focused on enhancing experience, loyalty, retention & acquisition


Membership Development Manager

- Chaired the Ancillary Events Committee, managing a team of 6 while serving on the overall Escondido Local Organizing Committee
- Created, organized, and produced a diverse calendar of community engaging events (8 events supporting the themes of the Amgen Tour of California) 
- Designed & orchestrated youth education curriculum and safety clinics (K-8)
- Generated and executed event specific marketing plans which promoted awareness and involvement via social (Twitter, Facebook & Instagram) and traditional television media
- Created a Special Event Handbook for the City of Escondido which outlined committee structures, event valuations and a case study focusing on the 2013 Amgen Tour of California

Ancillary Events Director

Senior Personal Banker

Head Coach/Manager

Find out detailed information about Kellen Herrera, MBA, Senior Community Relations Specialist in Temecula, CA

Kellen Herrera, MBA: Senior Community Relations Specialist in Temecula, CA

Kellen Herrera, MBA: Senior Community Relations Specialist in Temecula, CA

Kellen Herrera, MBA

California Coast Credit Union

Pacific Marine Credit Union

City of Escondido

Wells Fargo Bank

University of San Diego Club Baseball

San Diego State University-California State University

San Pasqual High School

University of California, Los Angeles