I am a lifestyle brand marketing specialist with a Masters in Business Administration and 7 years of relative experience. Through a journey of education and work experiences in snowboard brands, snowsport resorts, outdoor sports and fashion start-ups, I have filled many marketing roles including project manager, youth marketing manager, events manager, team manager, product development, media relations guru and content creator. In sum, I have become a marketing jack-of-all-trades with the versatility and energy to move through various marketing initiatives. At the end of the day, marketing road mapping is my passion. I believe in a path of company definition, analytics, environmental scans, strategizing, planning, implementing and measuring to find brand equity and sustained business success. I have a true love for the active lifestyle. From work to play, I am committed to nurturing growth and trial of our beloved sports.