Passionate and Visionary Design Director and Product Development Specialist with 18+ years of experience creating and shaping design journeys from ideation to market ready. Consistently seeks out innovation and trends delivering high-quality executions, meeting and exceeding the needs of the target consumer. Conceptualized and designed exclusive fashion collections for over 20+ accounts.
My responsibilities as Design Director include:
- Leading the Design and Technical Design Team in development and execution of product designs to achieve overall product strategy and merchandise objectives.
- Set the brand/label's seasonal fashion direction.
- Lead the research and development of seasonal trends.
- Interpret seasonal fashion direction, assortment opportunities and merchandise trends for area of responsibility.
- Ensure designs meet merchant line plans, assortment strategies and overall creative direction.
- Coordinate presentation materials for line previews and buy meetings.
- Shopping the retail markets seeking new merchandise/trend ideas.
- Shopping the trend market seeking design inspiration (materials, print shows, color services and trade shows).
- Assist in identifying the key programs that comprise each classification.
- Oversee Designers throughout the sampling process in reviewing development samples and approval of counter samples.
- Edit the product line with product team ensuring program and style plans are supported by appropriate product.
- Develop and ensure adherence to seasonal time & action calendar.
- Mentor, educate and develop creative staff of 25+.
- Designed and managed $50-80 million / annual product