Lifestyle

Outdoor

Snow

Product Line Management

Seeking Product Manager  position focused on new  product development of  equipment and apparel for  active outdoor  enthusiasts.

I'm a results-driven, team-oriented product manager and marketing professional obsessed with delivering best-in-class products and disruptive innovations that make the market landscape rethink what's possible. 

With an engineer's mind and a marketing background experienced in NPD and brand marketing, I enjoy a challenge to create great products that best serve the needs of the consumer and scare the competition. I love what I do.

Product Management and New Product Development:
- Product research
- Product launches
- Process development
- Financial analysis
- Qualitative & quantitative data analysis
- Market research & Insights
- Competitive landscapes
- Commercialization Strategy
- Life cycle management
- Creative packaging
- Brand marketing
- Sales Training
- Product training
- Merchandising
- Event planning
- Show exhibit execution

Sales Experience:
- Business development (6 key markets & 1500+ relationships)
- Big box
- Hardware
- Commercial
- Industrial
- B2B & B2C

In my spare time, I am a alpine and backcountry skier, cyclist, fly fisherman, backpacker, kayaker, waterskier, woodworker, handyman and happy husband.

• Direct internationally-integrated teams incorporating new product development, engineering, marketing, packaging, sourcing and sales force deliverables

• Reinvigorated Otter Products' end-user centric product development focus — products designed for end-users because we understand use-case scenarios

• Develop product roadmaps through analytical market landscape analysis consisting of primary and secondary research.

• Manage an emerging product line while launching new innovative products to market

• Developing new market segments for the company's expanding power & outdoor products portfolios

• Generate engaging marketing collateral through video & print media

• Manage high- and mid-power product categories incorporating new product development (NPD) efforts encompassing alpine skiing, snowboard, fly fishing, jobsite, work wear, PPE, enhanced tactical & military, and medical prosthetic solutions through team-based evolutionary innovation.

• Privileged to incorporate international Commercial Sales (GBU) & Distributor Sales' Service (DSS) interaction with key brand partners.

• Actively involved in company transition from enthusiastic outdoor company to world-stage competitor for multi-market opportunity advancement. 

• Marketing, Branding, Technical NPD and international leadership on product creation and brand's end-user focused ideation execution.

Product Management & End-User Innovation Manager

• Created new corporate position focused on establishing and developing standardized research methodologies and processes for entire business unit

• Provide product and market strategy through qualitative and quantitative data analysis

• Dramatically reduced front-end development timelines bringing new-to-world products and incremental innovations to market faster and efficiently while reducing costs

• Driving cross-functional understanding of technical product knowledge and market opportunities between product, brand and engineering throughout the NPD process

• Manage and trained 14 product managers to develop best-in-class skills to conduct effective product research

• Manage business development and relationships with 1500+ end-users, job sites and companies nationally to best understand real-time end-users insights

• Establish new research territories in 6 key markets

• Advocate VOC during product life cycles

Manager, Research & Product Development

• Developed, launched and managed new-to-world and life-cycled product portfolios

• International cross-functional team and project management

• Led merchandising planning and execution (style, VBL, etc.)

• One direct report

• Designed product packaging and set creation for big box, commercial/industrial and mom & pop sales outlets

• Oversaw photo and video shoots for product commercialization and launches

• Product lifecycle management

• Conducted sales force trainings and orchestrated customer visits

• Generated & analyzed sales reports to monitor market trends and consumer insights

Product Manager

• Progressed within the product management role with increased ownership of heritage product lines

• Developed and launched new 5" scraper blade and material removal blade sets for big-box, commercial and industrial sales channels

• Established new testing facility and testing procedures for new product development for our Asian manufacturing center

• Created product training for 600+ internal sales representatives and customers

Associate Product Manager 

• Developed fundamentals of product management and the NPD process

• Supported launch for Popular Science award-winning product line

• Instrumental role for creating and testing new Application-Specific Sawzall blades

• Managed national product research for team of 3-4 product managers

• Developed creative and original product demos

• Compiled competitive analysis and market landscapes

Assistant Product Manager

• Managed tool and accessory sales for local and national hardware, P&E, MRO and industrial retail outlets

• Established key market foothold in our main competition's backyard during time of rapid company growth

• Increased sales substantially during a relatively short time in market

• Supported product manager research through local sales and job site relationships

Territory Sales Representative

• Created disruptive marketing campaigns and in-store POP dramatically increasing POS presence.

• Generated high sales growth for largest Los Angeles Home Depot market.

• Learned and mastered big box retail sales and marketing

• Trained and mentored counterparts in product knowledge

• Garnered retail space from in-store competition

Field Sales Representative

• Managed outdoor expedition program ranging from one to two week trips

• Waterfront counselor teaching sailing, skin diving, swimming, boating, lifeguarding

• Led expeditions with 15-20 children and teens focused on backpacking, rock climbing, white water rafting & kayaking, canoeing, hiking

• Mentored and directed leadership training programs and events.

• Four years personal leadership development training

Counselor & Expeditions Director

• Managed U.S. production line and inventory management for world-class consumer goods manufacturing company

• Oversaw production of water ski ropes, handles, pumps and other diverse water sports products

• Assisted in cross-department product manufacturing and new product development

• Research and Development

• Planned and executed trade show & sporting events

Manager, Ropes & Pumps Department

Find out detailed information about Drew Dietz, Product Line Management in Denver, CO

Drew Dietz: Product Line Management in Denver, CO

Drew Dietz

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University of Wisconsin - Madison