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Account Executive-West

Proven success in Category and Account Management thru driving business results by building superior and trusted relationships, fostering and growing existing businesses, and by seeking out and launching new businesses. Executive experience in Wholesale Account Management working with all tiers of retail as well as extensive Retail management experience in  Merchandising and Planning roles. In addition I have extensive product development and category management experience which includes Brand development, developing and communicating product attributes, and assortment development. Key areas of expertise are as follows;
•	Account Development - launched new brands, developed new accounts, drove results
•	Financial Analysis - sales, profit formula, and productivity analysis to drive business
•	Analytical - weekly business reviews, forecast accuracy
•	Relationships - key relationships at all levels built on expertise and integrity
•	Personal - integrity, organization, results driven, communication


Managed West Coast Region and launched TRASK brand including Men’s and Ladies Footwear and Men’s and Ladies Accessories. Established new businesses in Major Accounts (Nordstrom, Zappos, Amazon), Premium level Retailers (Marios, Garys, Silver Creek Outfitters, The Clothier, Sundance, Habit, Ascot Shop, etc…), and key catalogs (Bullock & Jones, Sundance, JL Powell). 
•	Developed and fostered key relationships and managed new business relationships built on expertise, communication, and integrity. 
•	Executed retail success with assortment planning, open to buy strategies, productivity analysis, and marketing efforts including in-store events. 
•	Executed internal planning and forecast accuracy as well as 5 year strategies.
•	Worked with merchandising teams to execute appropriate product strategies for the brand as well as for our key retail partners.

Launched Footwear category while continuing to develop Men’s Accessory business. Initiated,
developed, and managed the operations of strategic accounts such as Macys, Nordstrom, Zappos, Amazon, Von Maur, Bon Ton, Buckle, Fred Meyer and Piperlime/GAP for Men’s and Ladies Footwear and Accessories.
•	Developed and executed strategic plans, assortment plans, and marketing strategies.
•	Managed profitability by account and reacted to business weekly to ensure plus 50% growth year over year in sales and margins.
•	Developed and managed sales coordinators and future sales executives.
•	Executed strategic show strategy (Platform, Outdoor Retailer, Transit, TRU).

Account Executive-Majors

Developed and executed strategic business alliances with key strategic accounts (Macys, May
Corp, Kohl’s, Mervyns, Men’s Wearhouse) for a $39.5 million business.
•	Built strategic business alliances with all levels of Retail Management.
•	Developed and executed strategic business and merchandising plans.
•	Managed sales goals and profit formula.

VP Sales

Developed and re-engineered a business plan for a $350 million Men’s Bottoms business.
•	Developed and executed category specific 3 year plans.
•	Developed strong partnerships with internal and external resources.
•	Developed and managed a team of 3 Buyers, 2 Planning Mangers, 6 Planners, and 2
Merchandise Coordinators.
•	Developed and executed both Branded and Private Label Product and Assortment
Strategies.
•	Developed and executed marketing strategies, productivity analysis, and profit formula execution

Senior Buyer/Merchandise Planning Manager

Find out detailed information about David Slifer, Account Executive-West in Pleasanton, CA

David Slifer: Account Executive-West in Pleasanton, CA

David Slifer

Genesco-TRASK

Fossil

Perry Ellis International

Mervyns

University of California-Davis