Matthew O'Connor

Matthew O'Connor

Marketing, Purchasing, Sales, Events
Location: Fullerton CA
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Summary

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I have spent the last two decades in the action sports industry and related fields. The last three have been spent working for a small start up nutritional/energy bar company. The company, whose marketing focus was the action sports industry, recruited me to spearhead their marketing campaign. The marketing effort seeks to capitalize on the endorsements of premier athletes of the snowboarding, skateboarding, mountain biking and surfing industries. In that capacity, I have been responsible for all marketing, team management, event coordination, corporate partnerships, sampling events and ambassadorships. Prior to joining the start up, I spent fifteen years in the action sports industry, working for Liberty Board Shop, a multi-site retailer and on-line provider of equipment, apparel, accessories and footwear. During my tenure at there, I served in various roles and ever increasing responsibilities, my last position being senior buyer for retail stores and Liberty website/inventory manager. I am a very quick study and have many years of relevant experience in action sports.

Work Experience

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Interests & Groups

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INTERESTS
  • Family
  • Skateboarding
  • Snowboarding
  • Art
  • Music
SPORTS
  • no sports
GROUPS
  • no groups

Education History

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Connections

PEOPLE 6

Owner, Malakye.com  
Marketing | Sales | Brand Management | Production | Content Creation  
Marketing | Branding | Analytics  
Business Development Manager - Outdoor & Bike  
Creative Agency  

COMPANIES 15

Girl Skateboard Company, Inc.
Red Bull North America, Inc.
Salomon
Klean Kanteen
Bliss Protection