Pat Fraley


Seasoned branding and apparel management professional with more than 30 years of experience elevating the performance of products through strategic placement, representation, and merchandising within diverse retail platforms. Equipped with a strong understanding of business operations and collaborative approach to sales, product development / management, and retail functions. Skilled at identifying and targeting opportunities for revenue growth, high-value partnerships, and brand performance optimization plans globally. Build and drive efforts of talented teams focused on surpassing challenging objectives.