Pat Fraley

Pat Fraley

Major Accounts Manager
Currently: Major Account Manager at AFTCO - The American Fishing Tackle Company
Location: Long Beach CA
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Summary

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Seasoned branding and apparel management professional with more than 20 years of experience elevating the performance of products through strategic placement, representation, and merchandising within diverse retail platforms. Equipped with a strong understanding of business operations and collaborative approach to sales, product development / management, and retail functions. Skilled at identifying and targeting opportunities for revenue growth, high-value partnerships, and brand performance optimization plans globally. Build and drive efforts of talented teams focused on surpassing challenging objectives.

Work Experience

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Interests & Groups

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INTERESTS
  • Film
  • music
  • camping
  • technology
  • photography
  • design and architecture
  • fashion
SPORTS
  • surfing
  • paddle boarding
  • snowboarding
GROUPS
  • no groups

Education History

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Connections

PEOPLE 9

Owner, Malakye.com  
Merchandizing & Category Management  
head of design & product development  
Women's Footwear Director  
Sales Representative & Sr. Account Coordinator  
Key Account Executive  
Account Manager/Developer for Roxy, Quiksilver, DC Shoes  
Intuitive Leadership and Career Coach  

COMPANIES 1

BANKS JOURNAL