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Freelance Marketing and Sales Consultant

After twelve years of working in Italy I have returned to the US, in Huntington Beach.Background in both Sales and Marketing with most yrs in Management.MBA in Int'l Management, undergraduate in International Marketing.Work experience in US and Italy:sales rep, sales manager and mktg consultant.

sized businesses.
•	Target market identification and database building.
•	Email sales strategy development, implementation and analysis. 
•	Development of sales collateral; company presentation, proposal and pricing docuements. 
•	Sales team training including; cold calling (telephone and in person) techniques, email etiquette, proposal writing and pricing presentation.
•	Web strategy and content development based on SEO goals.
•	Website optimization based on Target Markets and year-end marketing goals.
•	Online strategy development and results analysis with Google Analytics and Pi Data Metrics.  
•	Market research of local targets and competition.
•	Brochure development; structure and content with collaboration of outside graphic consultant.
•	Trade show preparation and participation including; securing appointments with clients and prospects, aiding sales team with service presentation and follow-up email marketing.

•	Responsible for the development of the Marketing and Sales strategies to provide Brand growth for international clients in various sectors for online (digital) Marketing: Example sectors; High Fashion, Telecommunications, Industrial Hardware, Transportation, Boutique hotels, Ecommerce.
•	Search Engine and Social Media optimisation strategy coordination with Clients’ Sales and Marketing staff.
•	Hired and trained internal Digital Team: SEO and SMO engineers, Linking specialist, email technicians and copywriters. 
•	Project leader accountable for the coordination and supervision of staff to ensure team performance while maintaining quality standards. 
•	Responsible for the development and adherence of Customer Satisfaction guidelines. 
•	Knowledgeable of the use of Analytical tools and Google Web Master for reporting charts, competitive analysis and target. 
•	Continual New Business development with Sales staff in Italy by researching market opportunities

Marketing Project Coordinator

•	Brainstorming and development of marketing and sales plan with senior executives of client company.
•	Activities varied from product launch projects to full-scale corporate sales strategy.
•	Concentrated on Global Market Development with frequent foreign travel for project development including planning, organizing and participating at Client tradeshows 
•	Developed New Business databases for clients in order to create and/or expand international distribution channels
•	Created and tested sales talk track and cold calling techniques for clients’ sales division 
•	Monitored the implementation and production of marketing plan from conceptual stage until completion.
•	Interacted with outside creative agencies and outside production teams.
•	Implemented sampling programs. E-marketing, mailers, invitations, event promotions, giveaways, and visuals at all points in accordance with marketing plan. 
•	Planned special events with PR Team in accordance with marketing plan and providing necessary tools to accomplish campaign goals.
•	Analyzed sales results and team feedback to assess impact of business strategies

Marketing and Sales Consultant

•	Responsible for the development of Marketing and Sales strategy for a European multi-country consumer opinion web site.
•	Developed advertising programs thru viral marketing to promote company within the targeted client community.
•	Developed with the graphics department all sales materials, including online multi-media presentations, proposals and case studies.
•	Created and implemented complete sales process including; database creation, pricing structure, and CRM program.
•	Negotiated sales contracts through the development of customer relationships.
•	Developed sales training program for the Italian headquarters and managed a 10 account managers.
•	All activities resulted in new business revenue of over 2.5 million euros annually

Director of Marketing and Sales (Italy)

•	•	Achieved sales goal of $7.2 million annually in high-end office systems solutions.
•	Developed sales training program to product certify an average of 20 sales representatives annually.
•	Created and implemented complete sales process including development of sales materials and electronic account management system.
•	Developed relationships with top industry performers through C level contact.
•	Executed marketing plans and programs to achieve sales goal and promote company image.
•	Negotiated sales contracts through the development of customer relationships.
•	Developed specialized marketing program targeting new business returning a yearly 35% profit increase.

High Volume Sales Manager

•	Responsible for a $1.7 million budget through the management of 150 accounts.
•	Concentrated on enterprise-wide solutions resulting in multi-unit placements nationwide.
•	Managed accounts throughout the entire sales cycle including post-sale customer service.
•	Handled high exposure accounts such as the United Nations, NFL and the City of New York

Account Manager

•	Responsible for the initial establishment of operations for a $2.5 million retail business.
•	Developed marketing and public relations opportunities to promote company image; Fashion Shows, Sponsorships, Charity Events and other PR opportunities.
•	Selected, trained, motivated and supervised a staff of 15-20 employees.
•	Trained managers and provided ongoing reinforcement of corporate performance standards.
•	Analyzed and achieved sales goals and controlled payroll and expense budgets.
•	Staffing/scheduling store management and sales team.
•	Established and maintained high customer service level.

Operations Manager New Locations

Find out detailed information about Deborah Loredana Smith, Freelance Marketing and Sales Consultant in Huntington Beach, CA

Deborah Loredana Smith: Freelance Marketing and Sales Consultant in Huntington Beach, CA

Deborah Loredana Smith

Deborah L Smith

Deborah L Smith

Intelligent Positioning

Intelligent Positioning

Caravaggio Srl

Caravaggio Srl

dooyoo.it/LeGuide.com

dooyoo.it/LeGuide.com

Xerox New York City

Xerox New York City

Xerox

Xerox

Armani Exchange

Armani Exchange

Marymount, Rome Italy

Marymount, Rome Italy

SHAPE Belgium

SHAPE Belgium

University of North Texas

University of North Texas

University of North Texas

University of North Texas