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Key Accounts Executive

Senior sales professional who generates profit, builds brand awareness and increases market penetration. Secures and manages the development of key sales accounts. Establishes both internal and external long-term strategic partnerships.

Self-motivated with excellent relationship and business-building skills and a proven record of consistent volume increases.

Manages high-profile key accounts such as:

     REI • Dicks Sporting Goods • Scheels
     Footlocker.com/Eastbay • Backcountry.com • Spiraledge/YogaOutlet.com
     Nordstrom • Athleta • Lucy Activewear • Omni Hotels



• Manage high-profile, key accounts
• Analyze weekly selling to determine opportunities as well as exit strategy on poor sellers
• Recommend detailed assortments based on selling history and market trends
• Create exclusive items and co-branded collections for key partners
• Coordinate clinics, training tools, in-store signs and creative
• Research, target and open new strategic accounts

ACCOMPLISHMENTS:
•	Increased sales $3.3m or 194% in 3.5 years
•	Outpaced total company, increasing from 8% to 13% total company penetration
•	Opened over 16 new key accounts including: Nordstrom, Academy, Scheels, Backcountry, Running Specialty Group, Free People, GAP


Soybu & Anue by New Balance - California & Florida Territory                                                                       August 2010 to March 2013
• Managed $980,000 annual business
Danskin & Crown Jewel - Mid-West & Mountain Territory                               		                          January 2006 to July 2010
• Solely managed $1 million annual sales in mid-west/mountain territory
• Managed a sub-rep in 7-state mountain territory generating an additional $500,000 annually

ACCOMPLISHMENTS:
• Increased California territory sales from $100,000 to $500,000 in the first year
• Grew overall CA & FL business to $980,000 in 2.5 years
• Opened and managed the following new CA based key accounts:
        o Title Nine/Bounce catalog
        o Yoga Works
        o Jazzercise
        o SwimOutlet.com/YogaOutlet.com
• Opened and maintained flash site business, generating an additional $250,000 annually
        o Hautelook.com, Ideeli.com, LeftLaneSports.com, Zulily.com
• Increased Danskin mid-west territory sales by 122% or $445,000 (growing business to $810,000)
• Opened 3 new key accounts in the mid-west producing an additional $300,000 in annual sales
        o Gander Mountain, Acacia Catalog, Mason Companies Inc (K Jordan Catalog)

Independent Sales Representative

Merchandise Manager/Buyer, Apparel & Accessories
• Managed $4 million business in 4 locations with over 30 vendors in apparel, socks and accessories
• Developed and applied a quarterly markdown strategy
• Involved member of New Balance Apparel Board

ACCOMPLISHMENTS:
• Increased profit $120,000 in 1st year through negotiating, inventory management and special events
• Implemented and managed all in-store special events generating $60,000 in incremental sales
• Solely designed and executed monthly inventory and sales plan

Merchandise Manager/Retail Buyer, Apparel & Accessories

• Managed $30 million annual sales in 32 store chain in the following categories:
        o Men’s and women’s activewear, yoga, running and tennis apparel
        o Women’s sportswear and fashion accessories
        o Women’s swimwear and cover-ups
• Lead buyer for senior management projects
• Responsible for financial planning and monthly forecasting for over 80 vendors
• Continually negotiated discounts, markdown dollars and special programs to enhance profit margin
• Negotiated marketing funds and planned execution

ACCOMPLISHMENTS:
• Generated an increase of 29% or $3.3 million in same store retail sales over 3 years
• Researched, developed and launched 2 SMU programs achieving $500,000 in first-year sales
        o Women’s board short program
        o Women’s swimwear separates program

Retail Buyer, Apparel & Accessories

Find out detailed information about Jen Meister, Key Accounts Executive in Los Angeles, CA

Jen Meister: Key Accounts Executive in Los Angeles, CA

Jen Meister

Manduka & yogitoes (Yoga Accessories)

Soybu, Anue by New Balance, Danskin

FrontRunners/New Balance Los Angeles

Sport Chalet

Drexel University