Kelsey Hoyer


Senior apparel designer and technical designer & FIDM alumni (2012). Expertise in Adobe Suites Illustrator, Photoshop, and InDesign. I create innovative and marketable apparel. I have a sixth sense for creative direction and sensitivity to consumer trends. Ability to develop trims and fabrications. Expertise in mens, juniors, surf and skate markets. I excel at developing cohesive ranges, including SMU and private label. I’ve worked closely with sales teams, applying report feedback for better saleability. I build and maintain tech packs, seasonal WIPs and line sheets. I manage development sampling in all categories from proto sample through production. I’m very organized and efficient, maximizing productivity. I upkeep daily communication w/ local and international factories to retain a smooth production timeline. Additionally, I design graphics and repeat prints.