Moto & Powersports

Snow

Surf

Public Relations & Media Coordinator

Public Relations and Brand Management expert with 10 years’ achievement developing communication and marketing strategies to fuel brand recognition and drive revenue growth. Demonstrated track record of success in all areas of traditional and experimental brand communication and marketing. Perceptive analytic thinker and experienced leader adept at strategically engaging with audiences while faithfully preserving core brand values. Leveraging high-level network within Action Sports, 2-Wheel Motorsports, Powersports, and other Youth-based markets to direct integrated marketing campaigns that generate bottom line results.

Supervise and direct all dimensions of high-profile promotional event calendar for $50M company. Devise pre-event strategies and lead comprehensive planning; manage scheduling and complex logistics; secure event staff and orchestrate training; and design overall layout and on-site presentation. Ensure appropriate branding in event layout, display and conduct extensive post-event analysis and reporting. Serve as lead in contract negotiations with event-related promoters, managers and vendors. Provide on-site leadership during week-long engagements to deliver superlative customer experience and support sales goals. Plan and oversee the execution of travel plans for event staff as well as all merchandise.

Event Marketing Manager

Manage new product development, with operational responsibilities pairing sales and marketing functions for multiple product lines. Conceptualized and directed ideation of new products while continuously identifying areas of expansion for the brand. Designed new product launch strategies and defined product lifecycles. Conducted thorough market research and competitive analysis in addition to researching new technology in relevant product categories. Managed multiple vendor relationships and developed capabilities that aligned with company needs. Generated media coverage (Print/Online) and collaborated with editorial staff on product reviews and promotions.

Product Manager

Planned and executed highly successful turnkey program within traditionally challenging Motocross market. Directed all racing-related promotions, managed logistics, and negotiated contracts, pushing V&H Motocross into the spotlight in the national network. Prepared and managed the operating budget for the racing program, including athletes and market initiatives. Organized media coverage and promotional appearances, photo shoots, interviews, and product tie-ins. 

•  Built the V&H Motocross team from scratch and captured national recognition in less than 3 years through expert hands-on management. 

•  Recruited and signed local as well as international high-level talent to V&H Motocross.

•  Significantly increased V&H’s brand visibility within the motocross industry. 

•  Cultivated relationships with recognized, high-profile sponsors to increase brand and product exposure.

Motocross Team Manager

National Account Manager

Find out detailed information about Josh Bulrice, Public Relations & Media Coordinator in Long Beach, CA

Josh Bulrice: Public Relations & Media Coordinator in Long Beach, CA

Josh Bulrice

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