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Marketing Manager

Marketing & Sales

Marketing and communications professional with a history of developing and leading effective marketing programs for large and small companies. My hands-on team manager style includes planning and communications experience, project management, product, market and competitive analysis, and extensive expertise in:


Generate demand for hi-tech equipment from a growing international company. Lead the marketing team and manage the development of ads, press releases, web sites, tradeshows and social media, while developing product, industry and competitive analysis.

Advertising: 	Develop the creative concepts and manage the placement of print and digital advertisement. Create e-mail and PPC campaigns that consistently growing company awareness in our markets and increase lead generation to the highest levels in company history.

Tradeshows: 	Coordinate tradeshows and event activities for over 30 shows annually, while keeping the team informed of schedules and focus.
Public Relations: Work with news, industry and media outlets, coordinate announcements, develop releases and manage social media programs for a greater presence and awareness.

Collateral:	Create line cards, brochures, newsletters, presentations and other marketing pieces for external and internal groups. Generate marketing collateral that is insightful, appealing and builds company brand and interest.

Web Site:	Manage the web development, content, SEO and traffic, while reporting analytics with consistent growth.

[Life Technologies (Dec ‘11 – Jun ’12), Cymer Inc. (Aug ’10 – Oct ’11), Applied Microstructures (Jan ’09 – Present), Farrar Green Home (Jul 09’ – Sep ’12), St. Patrick’s Elementary School (Jul ’08 – Present), Operation Technology (Mar ’10 – May ‘10)] Manage and develop marketing campaigns and project for a variety of clients from semiconductor equipment manufacturers to software developer to elementary school and more by providing savvy marketing that helps facilitate the organization’s growth and product sales. 

Project Management: 
Working with Creative Services and external agencies to ensure that all actions and milestones required in the development of the various marketing communication assets are accomplished on time and that all deliverables meet corporate guidelines, brand strategies, and quality standards and requirements.

Collateral:	Write and design brochures, fact sheets, web content, newsletters, press releases and other collateral that differentiate the company and their products, and provides distinguishing features and content that drive customers to action.

Brand:	Design visual brand layout for collateral, website, advertising, and presentations that is consistent, eye catching and functional. The brand provides a clear message about the company and products that help build recognition and growth.

Website:	Develop captivating website content and designs for new and existing sites. Optimize websites for SEO and create content the substantially improved page ranking results. Manage the PPC online advertising with steady increase in website visitors and provide website traffic statistics. 

Events:	Manage event and tradeshow scheduling and coordination with concise planning and organization of logistics from start through completion. Develop message and logistics to increase attendance.

Marketing and Communications Project Manager

Managed corporate marketing and communications including product brand development, advertising, public relations, community relations, website development, social media communications, competitive marketing analysis and collateral. Directly responsible for leading a team of employees and vendors in graphic design, printing, press releases, video, photography, animation, web and promotions.

Brand: 	Responsible for the creation and effective communication of the organizations brand by provided a consistent look and message to products, presentations, advertisements, collateral and corporate/product announcements, leading to an overall increase in revenue.

Collateral: 	Designed brochures, fact sheet, and sales/marketing collateral. Developed corporate newsletters connecting thousands of customers and employees worldwide.

Philanthropy: 	Developed corporate philanthropy program, managed corporate giving event, program sponsorships, and organized internal and external volunteer program for over 40 different community relations events per year.

Events:	Managed the scheduling, planning and details of domestic and international tradeshows, seminars and company events, steadily increasing attendance year-over-year. Developed detailed objective and performance tracking results.

Budget:	Managed the marketing and communications budget, developed and launched advertising campaigns, press releases, tradeshow and promotions that boosted sales and brand awareness.

Marketing and Communications Manager

Developed marketing collateral and press releases, tracked and distribute lead responses, and managed the departmental budget. Responsible for competitive analysis and reporting.

Collateral: 	Created advertisements, brochures and other collateral used to promote and entice customer to seek more information about the products and services. Developed user-friendly product installation manuals that helped build a user-friendly experience.

Tradeshows:	Responsible for the scheduling and planning of approximately ten (10) tradeshows a year.

Proposals:	Involved in the drafting and preparation of proposal and bid responses to over 20 county, states and federal agencies, directly related to over $5 million in renewed business and over $300,000 in new business.

Marketing Specialist

Responsible for the creation of marketing and communications collateral, advertisements, press releases, and sales presentations.

Marcom:	Managed the development and implementation of product lifecycles from look and design of products, packaging, presentations and collateral, to reporting market segment results.

Telemarketing:	Initiated a telemarketing program through contacting, qualifying and tracking leads in new industries and formulated reports on a weekly basis.

Tradeshow:	Represented company at local and national trade associations with the development of tradeshow booth look and messaging.

Analysis:	Provided competitive analysis of products and marketing campaigns, and provided detailed results reports to management with tactical marketing strategies.

Marketing Administrator

Find out detailed information about Richard Russo, Marketing Manager in San Diego, CA

Richard Russo: Marketing Manager in San Diego, CA

Richard Russo

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