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VP of Sales and Marketing

     Entrepreneurial minded sales executive with a 12-year accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains within highly competitive U.S. retail markets. Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem-solving abilities, and a keen client needs assessment aptitude. Skilled in sales and marketing operations, key account management, business forecasting, P&L management, and professional leadership. 

•	Responsible for all aspects of the company’s day to day operations including sales and marketing strategy, product development, leadership and training, and P&L management for all 4 business units: corporate, wholesale, retail, and online sales.
•	Developed and grew the corporate sales division 900% from $100,000 into $1.2 M a year business in 4 years with a 59% profit margin. 
•	Managed a staff of 4 direct reports and a total organization of 14 people
•	Promoted to senior executive team to drive new business development, monitor, and improve sales forecasting and accelerate growth in all 4 business units. 
•	Executed organizational restructuring to positive revenue growth, exceeding plan to largest year in company history breaking $2M within 2 years.  
•	Created strategic relationships with 32 of the top 40 companies in the corporate promotional industry amounting to a $40B a year industry and developed key relationships to set up large reoccurring orders. 
•	Developed and implemented annual business planning and budgeting process as well as monthly operating reviews and KPI’s for each role within the company. 
•	Developed executive-level presentations to support business development and overall product sales.
•	Experienced in international product sourcing and development, supply chain management, and warehousing.
•	Responsible for the overall marketing strategy of online, retail, and corporate sales channels including but not limited to IG & FB ads, retargeting, website optimization, Google ads, email marketing, guerrilla marketing tactics, and events.
•	Opened the University of Southern California flagship retail store managing all aspects including budgeting, setting sales goals, hiring, and buildout. 


•	Responsible for all event planning and budgeting, marketing, sales forecasting, and P&L management for event consumer products at Red Bull North America. 
•	Managed all DOT compliance, logistics, inventory, reporting, marketing, and financials for the 2015 Red Bull event airstream tour.
•	Managed event planning, budgeting, inventory, and logistics for 47 event activations in 2015.
•	Responsible for $850,000 in sales through 47 consumer product activations in 2015.
•	Managed and trained on-site teams for merchandise activations at Red Bull events nationally.
•	Ideated, developed, and executed consumer product activations ranging from AMA Motocross, GRC Rally Cross, to large scale brand building events nationally and internationally.
•	Built consumer products associated budget and resource recommendations for each different event store activation.
•	Managed creative design process for products with creative agencies, local artists, or through strategic partnerships with brands on event-specific merchandise.



National Event Consumer Products Manager

•	Built underperforming territory into major producer – expanded client base by 81%.
•	Grew sales revenue 317% since taking on full territory/region management.
•	Landed largest account in division history, securing over 250k in annual reoccurring revenue.
•	Created and managed highly profitable (high ROI) multi-media marketing campaigns.
•	Helped multiple accounts grow their business upwards of at least 100k in revenue
through financial consulting, management training, and marketing campaigns.  
•	Promoted to a senior role on a fast track through 3 roles in 3 years.
•	Responsible for interviewing, hiring, and training multiple sales consultants for expanding territory.
•	Played an active role in professional associations and trade shows – networking and presentations.
•	Formed strategic partnerships with insurance companies and associations that were an integral part in gaining traction in the marketplace for new product launches.


Senior Sales Consultant

Find out detailed information about Paul Oakley, VP of Sales and Marketing in Los Angeles, CA

Paul Oakley: VP of Sales and Marketing in Los Angeles, CA

Paul Oakley: VP of Sales and Marketing in Los Angeles, CA

Paul Oakley

Solé Bicycles

Red Bull North America

Boston Environmental

West Virginia University