Massimo Siena

Massimo Siena

Product Director and Brand Manager

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Summary

Italian executive with over 25 years of international career in Design, Lifestyle and Fashion industries, as Designer till positions of Product Manager, Business Unit Director, Brand Manager, Licensing Director and Chief Operating Officer

Key competences:

• General Management experience
• Operations and Organisation direction
• New Business development
• Start-up & Strategic business development
• Licensing and Brand Extension direction
• Brand management
• Design Innovation & Product Development
• Contract definition and negotiation
• Web & Social Marketing expertise
• P&L and Financial reporting

"..I particularly enjoy to design new scenarios and to create connections among people so that things can happen.."

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