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Motivated and solutions-minded professional with over 15 years experience in business to business (B2B) sales, key account management, and customer relations with a strong emphasis in the fashion, activewear, and wellness markets with major department and specialty stores in private label and branded sectors.

•	Managed B2B sales across nationwide key accounts for multi-brand active lifestyle company, including department and specialty stores, ecommerce, sporting goods, natural grocery, liquidation, liquidation, flash sales, fitness studio franchises, and streaming platforms.  Key accounts included Nordstrom, Whole Foods, Neiman Marcus, Free People, Bloomingdales, TJ Maxx, Dick’s, Hautelook, Zappos, Athleta, Fab Fit Fun, Xponential Fitness, and Peloton.
•	Increased sales by 30% by opening new accounts and growing existing accounts.
•	Developed overall strategies, planning, and margin expectations to achieve growth and profitability for each key account.
•	Conducted key account meetings to present key initiatives, line presentations, assortment planning, and promotions.
•	Gathered and analyzed sales to manage life cycle of product, inventory models, and other KPI’s.
•	Managed private label/SMU product programs for key partners, developing assortment strategies and managing the line creation process from inception to final production and marketing.
•	Collaborated with internal teams (sales, marketing, product development, and operations) to align and ensure smooth execution of programs.
•	Worked closely with operations team on inventory planning and forecasting.
•	Evaluated product category trends and competition.
•	Attended tradeshows and markets.
•	Managed and monitored distressed inventory; working with internal teams and liquidation partners to move product and maximize margins.


Key Account Sales Manager

•	Oversaw all aspects of B2B sales and merchandising for costume and sterling jewelry manufacturer.
•	Developed and maintained key department and specialty store business.  Key accounts included Nordstrom, Urban Outfitters US & UK, TJ Maxx, World Market, Francesca’s, Buckle, Von Maur, Versona, Zulily, Ross, and ASOS.
•	Identified and implemented exclusive merchandising product programs seasonally for accounts, collaborating closely with buyers to achieve growth & increase sales.
•	Established pricing strategies to maintain competitive pricing and achieve margin expectations.
•	Reported sell-through and other analytics to ensure growth and success.
•	Involved in complete production process from inception to finished product.
•	Travel to meet with store buyers/management and suppliers.
•	Day-to-day oversight of sales and design team, independent sales reps.

Director of Sales and Merchandising

•	Retail and merchandising/buying consultant to major retailers and brands.
•	Coordinated trend, product, and business overviews with clients such as Nordstrom, Von Maur, Dillards, Macys, Target, TJ Maxx, Maurices, Ross, Burlington and Abercrombie.
•	Responsible for building business for clients by introducing them to key brands/vendors resulting in success at retail and creating new strategic business opportunities between the two.
•	Generated B2B revenue through marketing and analysis.
•	Participated in product development/merchandising meetings with brands/vendors to expand upon product ideas and business strategies.
•	Attended seasonal NY and LA Market Weeks, MAGIC, Miami Swim Show, Agenda/ASR, Coterie, and regional trade shows to meet with clients, forecast fashion trends and source new brands.
•	Conducted market research to identify new business opportunities contributing to retailers' business development.
•	Monitored weekly retail sales and sell-through reports.
•	Developed collaborative partnerships with brands and vendors.
•	Product classifications covered:  Accessories, Swimwear, Junior/Lifestyle Apparel, Gift.

Merchadising and Buying Market Analyst

Find out detailed information about Laurie Bailie,  in San Diego, CA

Laurie Bailie: in San Diego, CA

Laurie Bailie

Thirty Three Threads

Rove + Pearl

Directives West/Doneger Buying Office