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Material Researcher Trend - Lead

Footwear and Apparel Material Trend Researcher.  

Fashion forward, ultra creative, retail savvy, entrepreneur for the apparel and footwear industries. Curating and presenting to sell global fashion forward apparel and footwear ideas. Creating inspiration to execute on trend, innovative, product offerings.

Over 10 years of experience in retail: merchandising, buying and apparel product development, including branding, and marketing.

Proven ability to meet the demands of successful merchandise strategies that fit with specific customers and corporate retail goals. 




Managing & leading the delivery of Columbia Brand seasonal Material Strategy and Trends for all apparel and footwear categories. 

Driving the marketing plan process which brings together brand, content, category and  product for apparel and textile companies. Oversee and manage product development in terms of design, color and placement with in industries.  Identifying growth opportunities and executing plans.  Lead strategize and oversee creative direction on web, in terms of merchandising, print catalog, advertising.  Manage creative processes for product development, marketing campaigns and brand management.

Retail Merchandising and Marketing

Contracted to work with ecommerce boutique and apparel stores.  Oversee product selection, merchandising, and purchasing of apparel, accessories, and footwear.  Developing strategies to deliver successful financial plans. Lead, created and executed marketing  ideas for ecommerce stores, maximizing sales and revenue suggesting new lines of apparel and accessories.  Maintaining relationships with local designers, venders, and brands to obtain optimal, assortments,  pricing and shipment deadlines.

Visual Merchandiser and Sales

Manage and oversee all website merchandising goals.  Work with venders overseas on fabric shipments, new materials and production times. Over see art development budgets and new development from conception into final production.  Mange product overflow and creating age inventory goals and sellouts. Analyze market trends. Collaborate with creative teams on new product development.

Responsible for the development and execution of all visual marketing, web, email, print, catalog, and textile cards. Managing online stores and utilizing websites, email marketing, display advertising, and SEO/SEM to increase website awareness, creating and developing consumer engagement, and building brand loyalty.

Marketing Director / Project Manager

Directed all aspects of the women’s contemporary sportswear and trend fashions, including premium denim, one of their largest profit centers. Developed and created a marketing and branding plan with great success.  Created excellent vender and customer relationships.  Utilizing an entrepreneur mindset developed, new pricing points through vender relationship building and brand research. Consistently following sales trends maximizing future sales and revenues.
•	Integrated different brand images to co-exist in the same retail environment. Negotiated and strategized with high profile brands to achieve this goal.
•	Prepared, edited and created all photos and ads for website, catalog and marketing materials
•	Created style look books for local magazines, print and website
•	Built strong relationship with apparel vender reps, assuring shipments are on time, style swaps are made and all other needs are met
•	Managed and developed plan for all SKU’s markdown and aged inventory, order flow to achieve seasonal inventory plans
•	Source for and negotiated with venders to obtain competitive pricing 
•	Lead and motivated eight sales associates, creating a productive team and a spirited environment
•	Attended national markets, planned out all apparel purchasing in accordance to sales and trends.
•	Managed all OTB on a weekly basis
•	Created all email marketing, blogs, social networking, ecommerce, and catalog  placement
•	Cultivated a great customer base using excellent customer relationship skills

General Manager of Sales Marketing and Apparel purchasing

•	Sold and created marketing materials for Raw Botanicals, production of Spa Uno
•	Track and analyze all phases of transaction cycle from initial order to final production.
•	Develop new customers by creating marketing information, cold calling and creating marketing materials
•	Cultivated relationships from current customers
•	Managed and maintained all inventory of products and soft goods
•	Managed all account reconciliations 
•	Developed and implanted a new cost effective inventory tracking system to improve ordering procedures

International Wholesale Representative

Find out detailed information about Danielle C., Material Researcher Trend - Lead in Portland, OR

Danielle C.: Material Researcher Trend - Lead in Portland, OR

Danielle C.

Columbia Sportswear

Freelance/Retail Merchandising/Eblasts Design/Marketing/Web services

The Silver Lining Clothier + additional retail stores

Pine Crest Fabrics

Elodie Boutiques

Spa Uno

San Jose, Costa Rica