Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Yoga

Health & Fitness

Gardening

Interior design

Live music

Performing arts

Health food trends

Marketing  Consultant

Over 8 years of brand marketing, national marketing, social media, & promotions experience. Track record of developing & implementing successful brand marketing campaigns encompassing blog content, video, audio, social media promotion, email & digital media placements.

-Small business digital marketing strategy development, including email marketing implementation via Mailchimp, social media marketing including segmentation creation and niche targeting through Facebook ads manager. 
-Internal and external PR communications for new business acquisition announcements to provide a smooth transition for changes in ownership. 
-Website redesign services in Squarespace and Wordpress with basic HTML programming and Adobe Creative Suite knowledge. 


-Managed the Facebook Ads account budget and campaigns, analyzed ad performance and optimized as necessary. 
-Social content production (video/images/infographics/audio) in collaboration with internal & external creative agency.  
-Drove a 25% increase in the volume of social content published in 2017 versus previous year, which boosted social post Click through Rate (CTR) incrementally by 1% MoM. 
-Developed social media Go-to-Market (GTM) strategies for Experian IdentityWorks™, Experian CreditLock™, Experian Dark Web Scan, and two separate mobile app product launches; FreeCreditReport.com & Experian. 
-Developed a segmented lead gen strategy in conjunction with Email team to drive an increased volume of newsletter subscribers and in product engagement. 
-Implemented social media conversion tracking through Google Analytics/UTM codes which were automatically added to all social posts for better click-through-rate and conversion/order tracking. 
-Led the initiative to create & launch Experian's first-ever social media Customer Service team in collaboration with the North American call center customer service team.  
-Managed the implementation of a compliance approved, enterprise social Customer Relationship Management (CRM) platform to streamline Social Governance for B2B & B2C marketing teams which improved cross-collaboration of cohesive brand messaging and creative assets.  
-As the social media marketing team lead I helped welcome new employees into the company by presenting to them, a high level overview of our department, mission and goals during their new hire orientation. 
-Coordinated a Social Media Summit with partner Sprinklr for local Orange County Marketers to learn best practices from each other, hosted at the Experian offices. Coordination included determining catering needs, scheduling speakers, working with internal facilities team for day-of event set up and tear-down, and event promotion. 
-As a member of the Employee Activities Committee (EAC) at Experian, I was a key stakeholder in helping to ideate, develop, plan and execute employee appreciation days recurring quarterly and for designated holidays.  


Marketing Manager

-Drove $250,000 in ticket sales 2012-2013 through organic social media marketing, sweepstakes promotions, and tactical external partner marketing campaigns. 
-Responsible for $50,000 in revenue and 95,000 email subscriptions (40K Live Nation & 45K Ticketmaster) through strategically designed national sweepstakes landing pages, deployed on social media in 2011. 
-Saved an estimated $500 per promotional sweepstakes budget through strategic barter relationships with Funjet Vacations and various sweepstakes partners.  


Marketing Promotions Coordinator

-Social media community management and implementation of promotions such as Make Mondays Rock and New Music Tuesdays for Live Nation and FANtasticFridays for Ticketmaster. 
-Managed winner communications, legal paperwork, and prize fulfillment for social media twitter contests. 



Executive Assistant to the SVP of National Marketing & Promotions

Find out detailed information about Jessica Gandhi, Marketing  Consultant in Costa Mesa, CA

Jessica Gandhi: Marketing Consultant in Costa Mesa, CA

Jessica Gandhi

Consultant

Experian

Ticketmaster

Live Nation

California State Polytechnic University, Pomona

University of San Francisco