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Senior Director – Digital Marketing/E-Commerce, Athlete Management

Seasoned digital marketing and e-commerce leader with extensive experience managing and monetizing assets in commerce environments. Outstanding track record of maximizing revenue, merchandising, and managing/monetizing B2C, B2B relationships. Proven operating director, possessing a broad range of management skills from start-up companies through large public enterprise operations looking to lead a team to success.

•	Responsible for the global digital initiatives for the company including digital marketing, social management and e-commerce performance.
•	Increased SEM revenue by 3,200% in less than 12 months.
•	Implemented and successfully manage email CRM segmentation which the company has never had. Open rates have increased 42% and CTR has increased by a factor of 30.
•	Developed and manage new affiliate program through Rakuten and maintain increasing presence.
•	Created, built and manage new reporting tools to increase visibility of web performance.
•	Successfully led a team of 25 employees through the company of a complete site rebuild with Magento Community
•	New customer acquisition has grown by over 73% in less than 5 months.
•	Responsible for leading a team of 8 including 3 creative managers, 2 digital marketing managers, 2 hourly interns, and a digital brand manager
•	Maintain and manage all digital vendor relationships including development, SEM, Affiliate vendors, etc.
•	Responsible f

•	Responsible for all digital marketing and operational efforts with the direct website
•	Successfully integrated new digital marketing efforts which has resulted in a traffic increase of 68% in 3 months
•	My teams efforts have successfully resulted in the website conversion increasing by over 120%
•	Implemented a PLA campaign for the website which has resulted in a 38% increase in new revenue streams
•	Responsible for digital marketing efforts across all marketplace channels including Amazon, BlueFly, Sears, Jet, Ebay
•	Leading a team of marketplace specialists and successfully increasing conversion on our top marketplaces by 29% in less than 3 months
•	Managing a team of 2 full time analytical personnel responsible for reporting metrics for all current marketplaces and website.
•	Currently responsible for team of 2 marketing managers, 2 creative designers, 2 analytics specialists, and 4 marketplace developers.


Department Head – Digital Marketing/Ecommerce/Marketplace - Global

•	Leading a growth of 280% month over month in gross revenue increase and highest grossing revenue increase in the history of the company
•	Developed an affiliate program with management partner Linkshare.
•	Responsible for the social marketing strategy which resulted in a 370% growth in Facebook likes in less than 30 days.
•	New customer acquisition has grown by over 300% in less than 4 months.
•	Directly responsible for the re-creation of the new Pro-Tec website.
•	Responsible for leading a team of 7 including 2 creative managers, 1 Customer Service Manager, and 4 Marketing Managers.


Senior Director – Digital Marketing/E-Commerce

•	Heading up the entire E-Commerce division for ViX Paula Hermanny.
•	Responsible for a 94% month over month gross revenue increase and highest grossing revenue increase in the history of the company
•	Optimized affiliate program to a growth of over 23% in gross revenue in 3 months.
•	Responsible for the social marketing strategy which resulted in a 532% growth in Facebook likes.
•	A re-organization of the paid search strategy has resulted in a 47% increase in 3 months.
•	New customer acquisition has grown by over 54% in less than 6 months.
•	Responsible for increasing conversion for the website from 1.82% to over 3.5% in 3 months.
•	Directly responsible to the re-creation of the new ViXPaulaHermanny.com website launching in mid-February.
•	Responsible for all reporting with web analytics and marketing results.
•	Responsible for leading a team of 5 including 2 creative managers, 1 Customer Service Manager, and 3 Marketing Managers.


•	Increased email revenue by 24% in 4 months. Increased open rate by 52%.
•	Optimized affiliate program to a growth of over 37% in gross revenue in 8 months.
•	Developed social marketing strategy which resulted in a 40% growth in Facebook likes.
•	Optimized paid search strategy which resulted in a 27% increase in first time buyers.
•	Increased customer retention by 48% with marketing segmentation programs.
•	Responsible for increasing conversion through merchandising by 26% in 9 months.
•	Directly responsible for merchandising for US and UK markets.
•	Manage all aspects of creative for marketing department and user experience
•	Responsible for all reporting with web analytics and marketing results.
•	Currently leading a team responsible for all search engine optimization for all websites.
•	Responsible for leading a team of 8 including 4 creative managers, 1 Project Manager and 3 Marketing Managers.


Director - Digital Marketing/Merchandising

Find out detailed information about Thomas Coover, Senior Director – Digital Marketing/E-Commerce, Athlete Management in San Diego, CA

Thomas Coover: Senior Director – Digital Marketing/E-Commerce, Athlete Management in San Diego, CA

Thomas Coover

Turtle Beach Inc.

DSW Inc.

Pro-Tec Helmets

ViX Swimwear, Inc

GameFly Inc. (Formerly IGN – Direct2Drive)

Northern Arizona