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Media Strategist & Analyst

• Assist in creating media recommendations and execute the media plan

• Select media vehicles, determine scheduling and negotiate for the best value 

• Study demographic data and consumer profiles to identify desired target audiences

• Investigate creative, innovative approaches to strategically reach the target consumer

• Analyze competitive activity in the marketplace

• Recommend optimizations for both a site/placement & creative rotation perspective after reviewing the campaign results

• Measure media performance to determine the extent to which the original objectives and strategies were met

• Ensure a good working relationship with account and client teams to facilitate seamless execution of plans

• Handle any client requests – i.e. plan changes, budget changes, provide marketplace information

• Meet with media sales reps and industry representatives to pursue ideas that are strategically aligned with the client’s business and provide point-of-view on media

Find out detailed information about Britney Christian, Media Strategist & Analyst in Los Angeles, CA

Britney Christian: Media Strategist & Analyst in Los Angeles, CA

Britney Christian

OMD

University of Arizona