Proven success in leading full-funnel marketing strategy, pay-per- click (PPC), audience targeting, keyword bidding, programmatic display, native advertising, and content marketing; furthermore, measuring the success of online marketing efforts to ensure high ROI. Multiple years of experience managing large brands online with six and seven-figure monthly spends. Experienced in managing large, complex SEM campaigns to optimize brand recognition, revenue, and retention. Detailed understanding of marketing automation tools, online & offline conversion tracking, keyword bidding platforms, and numerous marketing analytics tools. Strong comprehension of CRO, ad copy and landing page testing, quantitative analysis and overall digital marketing strategy and implementation.