Skate

Snow

Surf

Over 20 yrs exp. designing and merchandising in the  surf industry. Specializing in men's top's, bottom's and  tees. Can do everything from creative direction,  development & sourcing, creating tech packs for  offshore and domestic packages, sample production, developing new  fits, and costings. Very good at multi tasking, staying on calendar, hitting deadlines, delegating and highly organized. I have managed & directed a team of designers & artists.

-Launched Aqua VI in 2005. Company grew to gross $10 million in sales within 4 years.
-Directed design team and artists specializing in men’s, women’s and boys divisions.
-Conceptualized and developed designs, trims and fabric treatments based on researching       fashion trends.
-Development of new washes and techniques.
-Created tech packs for domestic and overseas sampling.
-Established cost basis and margins for all wholesale accounts.
-Worked closely with wash houses, screenprinters and manufacturers to develop and implement new treatments.
-Created special designs with big margins for major accounts.
-Categories designed: accessories, boardshorts, walkshorts, pants, denim, knit & woven tops, sweaters & T’s

Co-owner, President & Designer

-In charge of creative direction and image of brand.
-Conceptualized and developed designs, trims and fabrics.
-Directed artists for graphic designs.
-Categories designed: accessories, boardshorts, walkshorts, pants, knit & woven tops, T-shirts.

Head designer & merchandiser

-From 1999 to 2002 helped increase sales from $0 to $75 million.
-Launched Hurley denim (designed #1 selling jean “Icon Jean”).
-Designed #1 selling jean for Pac Sun (Freedom Jean).
-Categories designed: boardshorts, walkshorts, pants, denim, knit & woven tops, sweaters.
-Created styles with big gross margins.

Designer & merchandiser

-1999 designed both Billabong and Hurley lines.
-6 years of increasing responsibilty from warehouse - production - design.
-As member of design team annual sales grew from $20 million to $85 million.

Apparel Designer

Find out detailed information about Andrew Williams,  in Costa Mesa, CA

Andrew Williams: in Costa Mesa, CA

Andrew Williams

Aqua VI

MCD

Hurley International

Billabong USA